Aliso Viejo, California – June 15, 2009 – OluKai integrates island performance and rich Hawaiian heritage into its Spring 2010 Collection, and continues its tradition in comfort with its anatomical footbed shapes and carefully selected materials.
Nobody tests the limits of OluKai’s Makai Collection like the Hawaiian Lifeguard Association (HLA). All 420+ of these elite watermen and women wear the OluKai Kia’i sandal as they patrol some of the world’s most dangerous breaks. The latest product of their real-life R&D over sand, water, and lava rock is the Kia’i Trainer, launching Spring 2010 at premium specialty retailers.
Working with the HLA, OluKai engineered the Kia’i Trainer to handle the guards’ most rigorous fitness training demands. The Trainer is equipped with lightweight, quick-drying, sand resistant mesh, rigid interior shank for protection, dual density midsole, rockered outsole for stability on uneven terrain, and an aggressive lug design. This all-island cross trainer is equally suited to handle the beach, trail, and stream. A portion of sales will support the HLA Junior Lifeguard Program, part of the OluKai ‘Ohana Giveback Program.
Inspired by Hawaii’s rugged upcountry, OluKai introduces the Paniolo series to its Mauka Collection. The Paniolo, or ‘Hawaiian Cowboy’, is grounded in the rich history of Parker Ranch on Hawaii’s Big Island, one of the oldest and largest ranches in the United States. The iconic saddle artwork that embellishes the boots and garments of the Hawaiian Cowboy leaves its mark on the Paniolo series. The elegant yet rugged design features intricate and beautiful double-row cowboy microstitch artwork on premium full grain leathers, with colors inspired by the island ranchlands. The Paniolo is offered in a three-point sandal and slide for men, and a three-point sandal and wedge for women.
In 2009, OluKai is honored to be named as one of Outside Magazine’s “Best Places to Work,” and to receive nomination from the Surf Industry Manufacturing Association (SIMA) for “Footwear Product of the Year” for the third consecutive year.
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About OluKai
Founded in 2005, OluKai was conceived from a desire for a premium ocean lifestyle brand with a distinctively different point of view and deep values. We are committed to building a unique and better class of products that blend ocean heritage and modern performance.
