Brandman University and Vitro Launch Fresh Campaign Targeting Adults Going Back to School

Irvine, California – July 6, 2017 –Brandman University and its agency of record, Vitro, have
launched a new campaign designed to stand out in the higher education marketing space.
Titled “‘Your Partner is Here,” the campaign leverages an internationally known illustrator to
bring the journey of adult education to life using unexpected metaphors.

“Your Partner is Here” departs from stereotypical lifestyle imagery and visuals by tapping
into the creative talents of artist Davide Bonazzi. The striking illustrations in digital, social
and animated for television uses the obstacles that adult students experience when going
back to school — and how an experienced partner can turn those obstacles on their head. A
fence becomes steps, a light beam becomes a bridge, and a blackboard becomes a mirror to
a student’s future self.

The campaign’s radio spots complement this creative approach by applying the same metaphorical storytelling techniques (and puppies!) to emphasize that Brandman University is the partner who can help students reach their educational goals and beyond.

“We recognize that within the adult education space future students have a lot of options for their higher education,” said Roger Lee, executive vice chancellor and chief marketing officer at Brandman. “The campaign allows us to show we understand the challenges they may face and let them know we have the solutions they need to succeed.”

‘We really tried to go against the trend of happy, smiling students that the “degree mills” out there use in their advertising and speak honestly about the obstacles facing returning students. Not going negative, but being genuine and real about actual graduation rates — especially the fact that Brandman’s rates are much higher. Instead of just taking students’ money and promising a degree that may or may not materialize, Brandman sticks with you every step of the way,” said Brian Dunaway, executive creative director at Vitro.

“We’re your partner” is currently rolled out across digital and traditional platforms including TV, radio, digital video, digital display, search and social media in major markets in California and Washington, where Brandman University has campus locations, and at the national level for its online programs.

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About Brandman University

Brandman University is a private, nonprofit institution accredited by the WASC Senior College and University Commission (WSCUC). As part of the Chapman University System, Brandman blends a legacy of academic excellence with innovative curriculum and strong support services designed for students with busy schedules. The university oers 50+ undergraduate, graduate, credential and certificate programs across its schools of arts and sciences, business, education, nursing and health. Brandman serves 12,000 students annually with programs available online and at 27 campuses throughout California and Washington. The university’s online programs consistently rank among the top in the nation by U.S. News & World Report.

About Vitro

Vitro is not just another ad agency. Featured In Ad Age’s Top Ten list two of the last three years, Vitro has been helping brands drive their business forward for 24 years for iconic brands like ASICS, Wild Turkey, Adidas, Petco, Lexus & Disney. Our success lies in the success of our clients. Above all else, we’re business partners, seeking out creative solutions to real world business and brand problems, delivering results that matter. Combine that with our philosophy of Never Settling and you can see why VITRO stands out as a next-generation creative agency.

Brandman Partners with CASP to Offer Educational Opportunities to Psychology Professionals

Sacramento, California – December 21, 2016 – Brandman University, a nonprofit and regionally accredited institution dedicated to working adults, announces its partnership with the California Association of School Psychologists (CASP) to offer scholarships for its members.

The relationship between the organizations, which has been steadily building over the years, has now been formalized to help increase CASP membership and bring new opportunities to psychology professionals. Heidi Holmblad, executive director for the association, supports the partnership by saying, “CASP is already seeing the benefits of Brandman’s offer of scholarships for its members. Although the program is just getting off the ground, we have a few new members who joined to receive the Brandman scholarships.”


Brandman University offers undergraduate and graduate pathways for psychology professionals with multiple concentration areas from which to choose. Those who apply the scholarship to the bachelor’s in psychology degree can take classes online or on campus and are able to specialize in child psychology, community psychology, industrial/organizational psychology or preclinical psychology. Graduate students may pursue their master’s in professional clinical counseling, or combine it with coursework in marriage and family therapy, at select California campuses. An additional option in counseling is available at select Brandman University Washington state locations. CASP members may also apply their scholarships to more than 50 degree, certificate, credential and authorization programs, including Brandman’s prestigious doctorate in education (Ed.D.) in organizational leadership.


The partnership is one of many ways Brandman University supports its professional communities. The school’s psychology program chair Dr. Pedro Olvera is proud to serve as the president-elect of the association and its community relations representatives consistently look for new ways to engage with members. From hosting webinars for professional development and career-relevant academic pathways to attending and presenting on top psychology trends at annual CASP conferences, Brandman is thrilled to expand its partnership with the association.


The two organizations share similar missions rooted in providing quality educational opportunities to busy professionals, which further solidified the partnership. “The relationship is sure to ourish. We now have a resource for workshop presenters with expertise in a variety of school psychology topics. The advertising of this partnership alone is bound to increase our membership numbers. Thank you, Brandman, for making this offer to California’s school psychologists,” said Holmblad.

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About Brandman University
Brandman University is a private, nonprofit institution accredited by the WASC Senior College and University Commission (WSCUC). As part of the Chapman University System, Brandman blends a legacy of academic excellence with innovative curriculum and strong support services designed for students with busy schedules. The university offers 50+ undergraduate, graduate, credential and certificate programs across its schools of arts and sciences, business, education, nursing and health. Brandman serves 12,000 students annually with programs available through an online campus and at 27 campuses and sites throughout California and Washington. The university’s online programs consistently rank among the top in the nation by U.S. News & World Report. www.Brandman.edu


About CASP
Founded in 1953 and located in Sacramento, the California Association of School Psychologists (CASP) is the statewide membership organization for school psychologists in California. With a membership close to 1,800, CASP is the largest statewide organization of school psychologists in the nation and the strongest voice for psychologists practicing in California’s schools. In addition to providing liaison with various state boards and commissions, CASP actively represents the profession to legislative audiences, governmental ocials, and other policy-making bodies. The

Brandman University Announces Availability of Marquis Partnership to VIZIO Employees

This press release was also published on PRweb

Irvine, CA (PRWEB) December 02, 2016 — Brandman University, provider of accredited educational opportunities for working adults, announced today the availability of its Marquis Partnership to VIZIO employees, resulting in additional educational and professional opportunities. VIZIO is a Southern California-based company focused on delivering the ultimate entertainment experience to consumers.

Brandman University customized its Marquis Partnership to the needs of VIZIO and its staff. The program supports professional development in the fields of business and information technology and is ideal for VIZIO employees interested in Brandman MyPath competency-based education program.

Brandman MyPath provides students with the flexibility to complete their educations at their own pace and on their own schedule. Students apply previous learning, demonstrate work experience, and leverage case studies from their work at VIZIO to prove mastery.

The Marquis Partnership allows full-time VIZIO employees to combine the company’s tuition assistance program with exclusive Brandman University scholarships for bachelor’s degrees. In addition, the university is offering special MBA scholarships to those who qualify, allowing employees to advance their education and careers.

“We are thrilled to have the opportunity to align our competency-based education programs with VIZIO’s professional development goals for its staff,” said Dr. Shelly Neal, vice chancellor of Strategic Initiatives for Brandman University. “The return on investment will extend far beyond organizational goals by lengthening the career trajectory of all of the students in the program.”

Brandman MyPath offers a bachelor’s degree in business administration, with multiple emphasis options, as well as one in information technology. These solutions give VIZIO employees the added flexibility to select a pathway that mirrors their professional goals.

“Competency-based education is paving the way for the evolution of higher education and Brandman University is proud to be among the first to pioneer the movement,” states Gary Brahm, chancellor of Brandman University. “We’re excited to partner with VIZIO as one of the many organizations utilizing Brandman’s educational offerings.”

In addition to the benefits of the Marquis Partnership, all textbooks and study materials are embedded within the system along with adaptive learning elements and faculty coaches to help guide them through the curriculum.

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About Brandman University
Brandman University is a private, nonprofit institution accredited by the WASC Senior College and University Commission (WSCUC). As part of the Chapman University System, Brandman blends a legacy of academic excellence with innovative curriculum and strong support services designed for students with busy schedules. The university offers 50+ undergraduate, graduate, credential and certificate programs across its schools of arts and sciences, business, education, nursing and health. Brandman serves 12,000 students annually with programs available through an online campus and at 26 campuses and sites throughout California and Washington. The university’s online programs consistently rank among the top in the nation by U.S. News & World Report. 

About VIZIO
VIZIO’s mission is to deliver the ultimate entertainment experience through our community of connected consumers, advertisers, and media content providers. Through our connected entertainment platform, VIZIO is transforming the way consumers discover and experience media content. Since our founding in California in 2002, VIZIO has built an industry-leading brand and sold over 65 million products, including televisions, sound bars and other devices. VIZIO is a leading CE brand in North America with the #1 unit share in Smart TVs1 and #1 unit share in Sound Bars2. VIZIO product leadership is highlighted by a number of industry reviews and awards: the VIZIO P-Series SmartCast Home Theater Displays are the highest-ranked LED/LCD display on CNET in 2016, having received an editors’ rating of 4.5/5 stars3; the VIZIO Reference Series achieved a 2016 Editors’ Choice award from Reviewed.com4; and the VIZIO D-Seriesearned a 2016 Editor’s Choice award from PC Magazine5. For more information, please call 888-VIZIOCE or visit http://www.VIZIO.com.

The Future of Smart Energy Management Arrives with SilverSTAT 7 by SilverPAC, Fusing Together HVAC Control, Efficiency and Style

This article was published on Business Wire

The New SilverPAC Advanced Thermostat Provides Intelligent HVAC Control Coupled with a Smart Energy In-Home Display and 802.11 Wi-Fi. The SilverSTAT 7 Provides Solutions for Smart Climate, Smart Energy and Smart Living.

NEWPORT BEACH, Calif. –SilverPAC, a leading provider of innovative home entertainment solutions, announces the preview of their new SilverSTAT 7, advanced seven-day programmable thermostat. The company partnered with Windows Embedded to develop a truly innovative device that features a Smart Energy In-Home Display (IHD) to help monitor utility usage and expenses in style. SilverPAC has long been dedicated to the future of consumer electronics with its visionary universal remote controls and advanced digital picture frame. It continues to extend its reach by introducing the breakthrough SilverSTAT 7 with its commitment to smarter homes and smarter living.

The SilverPAC SilverSTAT 7 is embedded on Windows® CE 6.0 R3 and Intel® Atom™ platform and aims to replace standard household thermostats with an advanced home climate control system. The device is elegantly designed with its seven-inch touch screen display that is able to illustrate the distribution of household energy down to individual appliances.

With its IEEE 802.15.4 wireless interface, the SilverSTAT 7 will speak to the new smart meters that will have the ability to send information on real-time electricity and gas use in households directly to utility companies. This process eliminates the inconvenience of meter readings and the inefficiencies of controversial estimates.

SilverPAC seeks to provide an answer to this dilemma by helping to implement ‘demand response monitoring’ systems with its SilverSTAT 7. The concept involves encouraging reductions in peak energy demand by providing customers with an instantaneous view of their ongoing energy usage and utility pricing on their networked IHD. Energy and budget savings can be achieved by turning off or rescheduling the use of appliances for a more cost efficient time.

The device has an 802.11 Wi-Fi interface that allows it to successfully communicate with a home network and Internet services, a Z-Wave Home Automation interface and Zigbee protocol for lighting and appliance control. Zigbee is among the list of communication protocol the US Congress has recently approved for devices supporting new Smart Energy grid system.

In a press release from the US Department of Energy, Gary Locke, US Secretary of Commerce, said, “President Obama has made a smart electrical grid a key element of his plan to lower energy costs for consumers, achieve energy independence and reduce greenhouse gas emissions. Today, we took a significant step toward developing the open and transparent interoperability standards necessary to realize the Smart Grid vision.”

The SilverSTAT 7 is more than a seven-day programmable thermostat. It has the added benefit of useful smart gadgets to enhance the convenience of daily tasks with the attractive feature of streaming photos, music and content direct from Live.com and the PC. It even has the simplicity of time management with a calendar and scheduled alarm notices. Through Windows technology, users can control their digital universe with access to e-mail, stock prices, real-time weather forecasting, billing and price schedules for energy providers and more!

SilverPAC is energized with the opportunity to help consumers manage their green energy with the SilverSTAT 7 – Smart Climate, Smart Energy, and Smart Living!

The SilverPAC SilverSTAT 7 will be officially released in June 2010. 

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About SilverPAC, Inc.

SilverPAC is an international consumer electronics company that designs, develops and distributes innovative technologies and products to lead the next wave of digital convergence in the connected home. By embedding Microsoft’s innovative software technologies, SilverPAC creates state-of-the-art home automation, entertainment and smart energy control hardware products that are unlike anything currently available to OEM, retail and customer integrator markets today. Privately owned, SilverPAC was founded in 2008 by a team with decades of consumer electronics experience and the goal of putting consumers in control of the many devices and systems that are part of their daily lives. The company’s innovative products will begin shipping to the world’s largest online retailers in Q1 2010.

Olukai Gears up for Spring Footwear Launch

Aliso Viejo, California – June 15, 2009 – OluKai integrates island performance and rich Hawaiian heritage into its Spring 2010 Collection, and continues its tradition in comfort with its anatomical footbed shapes and carefully selected materials.

Nobody tests the limits of OluKai’s Makai Collection like the Hawaiian Lifeguard Association (HLA). All 420+ of these elite watermen and women wear the OluKai Kia’i sandal as they patrol some of the world’s most dangerous breaks. The latest product of their real-life R&D over sand, water, and lava rock is the Kia’i Trainer, launching Spring 2010 at premium specialty retailers.

Working with the HLA, OluKai engineered the Kia’i Trainer to handle the guards’ most rigorous fitness training demands. The Trainer is equipped with lightweight, quick-drying, sand resistant mesh, rigid interior shank for protection, dual density midsole, rockered outsole for stability on uneven terrain, and an aggressive lug design. This all-island cross trainer is equally suited to handle the beach, trail, and stream. A portion of sales will support the HLA Junior Lifeguard Program, part of the OluKai ‘Ohana Giveback Program.

Inspired by Hawaii’s rugged upcountry, OluKai introduces the Paniolo series to its Mauka Collection. The Paniolo, or ‘Hawaiian Cowboy’, is grounded in the rich history of Parker Ranch on Hawaii’s Big Island, one of the oldest and largest ranches in the United States. The iconic saddle artwork that embellishes the boots and garments of the Hawaiian Cowboy leaves its mark on the Paniolo series. The elegant yet rugged design features intricate and beautiful double-row cowboy microstitch artwork on premium full grain leathers, with colors inspired by the island ranchlands. The Paniolo is offered in a three-point sandal and slide for men, and a three-point sandal and wedge for women.

In 2009, OluKai is honored to be named as one of Outside Magazine’s “Best Places to Work,” and to receive nomination from the Surf Industry Manufacturing Association (SIMA) for “Footwear Product of the Year” for the third consecutive year.

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About OluKai

Founded in 2005, OluKai was conceived from a desire for a premium ocean lifestyle brand with a distinctively different point of view and deep values. We are committed to building a unique and better class of products that blend ocean heritage and modern performance.

OluKai Celebrates Island Culture through Ho’olaule’a Ocean Festival

This press release was also published on standuppaddlesurf.net

April 1, 2009, Maui HI – OluKai Premium Footwear announces its inaugural OluKai Ho’olaule’a Ocean Festival to be held May 16th and 17th, 2009, at the Lae ‘Ula O Kai Canoe Club at Kanaha Beach Park, Maui. This event will celebrate and pay tribute to the ocean lifestyle through competition, tradition, family, and giving back to the community.

Elite watermen, waterwomen, and enthusiasts alike will have the opportunity to race the famous Maliko “downwinder” on Maui’s North shore, an eight-mile stretch from Maliko Gulch to the Canoe Club at Kanaha Beach. Competition will begin with an OC-1 race at 11 a.m. on Saturday May 16th, and will continue with a Stand Up Paddle race at 12 noon on Sunday May 17th. A $15,000 prize purse is up-for-grabs for Elite racers. Elite entry is $100 and Enthusiast entry is $50; both include a luau dinner and race t-shirt. Visit OluKai.com for more information and to register, or register locally at Neil Pryde Maui.

In addition to the competition, there are also fun, free, activities for all to experience the spirit and traditions of the Island culture. Highlights include canoe surfing, ancient Hawaiian games hosted by Maui Cultural Lands, and Hawaiian Sailing Canoe rides hosted by 2008 HSCA Champions “Team OluKai” in their renowned vessel Kamakakoa.

The celebration will continue into the evening on Saturday with a traditional Hawaiian luau, hula performances, and live music for the whole family to enjoy. Luau dinner with live entertainment is $10 for adults and kekei, or included with race entry fee.

Part of the proceeds from the OluKai Ho’olaule’a Ocean Festival go to the OluKai ‘Ohana Giveback Program. Beneficiaries include Maui Cultural Lands and the Hawaiian Lifeguard Association’s Junior Lifeguard Program. These organizations will be presented with donations at a special ceremony concluding the weekend festivities on Sunday evening.

“OluKai is honored by the opportunity to share such a unique cultural experience with the ocean community through Ho’olaule’a,” said Kerry Konrady, Director of Marketing for OluKai. “This year’s inaugural event marks the beginning of a tradition that will celebrate our shared love for the ocean year after year.”

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About OluKai

Founded in 2005, OluKai was conceived from a desire for a premium ocean lifestyle brand with a distinctively different point of view and deep values. We are committed to building a unique and better class of products that blend ocean heritage and modern performance.