Bridging the Generation Gaps: Lindsay Racen and Dr. Shelly Neal Share their Expertise with Emerging Professionals

Bridging Generation Gaps Irvine Chamber Event

A room full of emerging professionals glean insights from a panel of expert guest speakers.

How do you navigate this multi-generational workplace? For the first time in history, four generations are working side by side, which makes it no surprise that bridging generation gaps was the topic of conversation at the recent Greater Irvine Chamber of Commerce Emerging Professionals event. Brandman University’s Dr. Shelly Neal and Lindsay Racen were there to help lead the panel discussion as guest speakers.

The Emerging Professionals group in the Greater Irvine Chamber strives to develop those looking to climb the professional ladder through networking, philanthropic and learning opportunities. Dozens attended the event in Irvine to gain insight and analyze real-world case studies to understand how they can help unify their diverse organizations. Dr. Neal recently joined the Board of Directors for the Irvine Chamber of Commerce and is thrilled to have the opportunity to positively impact Brandman University’s local Irvine businesses and professional communities.

Dr. Neal and Lindsay Racen joined Hector Santa Cruz of Marriott Hotels and Matt Gilliland of Zillow Group, representing multiple generations by providing first-hand perspectives. Dr. Neal kicked off the presentation by highlighting the different values and attributes of each generation, from traditionalist to millennials, by discussing how these translate into the higher education space. She shared with the attendees that although there are clear differences between the generations, that this actually fosters engaging collaborations that produce results that matter.

Lindsay Racen Panel Guest Speaker

Guest Speakers Lindsay Racen and Dr. Shelly Neal from Brandman University

Lindsay Racen then shared her unique perspectives from being a student, staff member and adjunct faculty member during her over seven years at Brandman. This included taken an in-depth look at the differences and similarities between younger millennials born in the 90’s and older sub-section born in the 80’s. Technology played a key role in how each of these sub-cultures interact with one another and how those experiences shaped communication styles. In addition, she noted that in some cases those born in the early-to-mid 80’s actually can serve as key links that can easily connect their younger counterparts with Gen X-ers to help bridge the gap in many cases.

Fellow panelists Hector Santa Cruz and Matt Gilliland continued the discussion by adding their perspectives from their diverse industries of hospitality, gaming, and real-estate. Their presentations gave unique real-world examples of the challenges and benefits of having multiple-generations within the same organization. There is no single recipe for uniting these different segments however one thing became very clear through the conversations which is that having four generations working side-by-side is just another form of diversity, which experts agree is a key driver of collaboration and ultimately success.

Join the Resistance: Choose Quality Over Quantity [A Content Marketing Story]

Before the content marketing space became as large as the universe itself, the planets, moons and galaxies, or various companies that comprised it, began taking sides on which force was more powerful quantity or quality. As this universe continues to expand at an exponential rate I urge you to Join the Resistance: Choose quality over quantity.

The Content Marketing Star Wars

Years ago I was sitting in a room at the first annual Content Marketing World conference and listened to a panel of experts debate passionately about which is better quality or quantity, and that same war to this day still rages. In fact some may say its even amplified.

I wrote down two columns, one for quality and one for quantity, and jotted down arguments for each. However I and remember thinking to myself, “why would compromising quality even be a concept to consider?” I do admit however that’s the editor in me who is mortified and filled with with fear of what the implications would be for a published typo or incorrect claim.

On the other hand, Marcus Sheridan, an advocate for Content Marketing The First Order dedicated to quantity, said at that very event many years ago, “Perfection is the death of all good things when it comes to marketing.” To his point, the marketer in me also wants the reach, impressions, engagement and leads which quantity and frequency can definitely help with. So which is better?

Choose Content Quality Over Quantity

Join the resistance against the dark forces of crappy content and your brand will thank you. Here’s why:

It builds relationships that matter.

Steve Jobs believed it and it shows in its loyal Apple customers that exist long after this red giant star passed away. When you create quality content you prove to your loyal customers that you care about their time and appreciate their attention and dedication. In terms of social media marketing:

“Your social media posts and tweets contribute to a reputation over time and if you spend more effort on trying to post often without paying attention to the quality and reliability of what you’re posting, they’ll stop listening by unfollowing you or simply ignoring your posts.”

– Why Quality Over Quantity is Key in Social Media (Smart Bug Media)

Don’t become another clone in the First Order army and fall into the dark force of tactics like follow/unfollow tactics on Instagram. Put an effort toward your messaging and earn your followers loyalty.

It stands out among the stars.

Content marketing is reaching a critical power level that is about to send all messages into a black hole. Simply put there is far too much content out there, and our systems are at information overload to the point that our brains cannot compute fast enough and focus on one thing long enough to make a decision. In fact quantity over quality is a primary contributor to this problem and you are not helping your consumer at that point you are actually decreasing the quality of their decision making abilities:

“Information overload occurs when the amount of input to a system exceeds its processing capacity. Decision makers have fairly limited cognitive processing capacity. Consequently, when information overload occurs, it is likely that a reduction in decision quality will occur.” –

– Information Overload Why it Matters and How to Combat it (Interaction Design Foundation)

So what does this mean? It means that simple yet purposeful content that deeply resonates with your audience breaks through the darkness and shines brighter in the content marketing galaxy than all the other stars.

It proves you are a leader and not just another storm trooper.

Anyone can be a follower, but to be successful in your industry you need to blend multiple leadership styles while empowering others – aka your followers – to join and champion the movement. There are so many leadership lessons to learn from the Star Wars saga, not just from the obvious leaders like Yoda, but also the supporting leaders like Finn and Chewbacca. For example:

“He is not a Jedi but in battle he sees a vacuum and he fills it by grabbing a lightsaber and fighting with it even though he is not trained. He doesn’t always follow the rules but gets the job done. He’s very concerned about outcomes and doing the right thing. The resistance movement is not trying to follow the old ways but to blaze anew.  Finn fits right in.”

– Leadership Lessons From Star Wars (Brandman University)

Read on to the quote’s source to find more leadership lessons from star wars but the primary takeaway here is that yes you certainly should work to become the recognized leader in your industry, but you also need the Finns of the world to help you grow. Quality content is recognized by your loyal consumers and they will become the supporting leaders of your battle to gain market share by promoting that content to their planets and galaxies if done right.

May the Force Be With You

This is a call to action for all marketers who believe in the power of the force. Join the content marketing resistance and choose quality over quantity!

The Classroom in the Cloud: Modern Day Learning

This article was published on the UMass Global blog.

Modern Day Learning

Just as we once experienced booms in industry, arts, and social movements, we are now seeing a new generation of learning technologies evolve to re-position the classroom into the cloud. But what exactly does this mean? As producer, author and learning technology expert, Elliott Massie once said, “eLearning is changing. And, we will see new models, new technologies and designs emerge. So, let’s drop the ‘e’ – or at least give it a new and wider definition.”

New Models for the Modern Day Classroom

Adaptive learning, flipped learning, badging, mobile learning, personalized learning, and social learning among others are all models that are gaining traction at all levels of education as parts of emerging technological trends. Even those attending blended learning courses find themselves with their heads in the clouds engaging with one another on interactive discussion forums and other innovative communication tools online. Here we examine these new models by analyzing concrete examples of success:

Adaptive and Personalized Learning

The idea of adaptive learning, although in the early stages of adoption, is gaining traction among colleges and universities (especially with online colleges). Assistant professor Paul W. Thurston, Ph.D., at Siena College for example found that the concept was invaluable to integrating online components into its on-campus Organization and Management class. He implemented LearnSmart technology by McGraw Hill and found that students who were engaged in the online modules, participated more and performed better on quizzes and in-class projects. The technology helped reinforce and better prepare students for in-person instruction which not only helped elevate engagement and retention, but also personalize learning to better accommodate to each individual student’s needs.  Read more about this case study and LearnSmart technology.

Flipped and Mobile Learning

Person Higher Ed, in conjunction with its educational partners The Flipped Learning Network and George Mason University, published a white paper that helped define what flipped learning is all about. The model relies on mobile technology and teachers to make lessons available to students whenever and wherever it is convenient for them to learn. Instruction is delivered in a variety of formats including narrating screencasts of work they do on their own computers, creating videos of themselves teaching, or curating video lessons from trusted Internet locations. Flipped Learning is seen to have the following four requirements:

  • Flexible environments – This structure can be applied to online as well as blended programming with online or in-class engagement activities complementing the content accessed virtually on their time. Educators must physically rearrange their learning spaces to accommodate the modality that fits the lesson, which might involve independent study, collaboration, research, performance, and evaluation.
  • Learning Culture Shift – The Flipped Model requires the modern day classrooms to shift from teacher-centered to student-centered. As the report identifies, “students move from being the product of teaching to the center of learning, where they are actively involved in knowledge formation through opportunities to participate and evaluate their learning in a manner that is personally meaningful.”
  • Intentional Content – Flipped educators utilize intentional content by evaluating what they need to teach directly, including thinking abstractly about what materials students should be allowed to first explore on their own outside of the group learning environments. This places the lessons in the hands of the students rather than teachers dictating words and data to passive listeners.
  • Professional Educators – The use of rich media in Flipped Learning does not mean that instructors will be thrown to the wayside. In fact, the experts say that professional educators are more important than ever in this model because they help students gain conceptual understandings, as well as procedural fluency.

The higher education case study presented in the report was conducted in a blended electrical engineering class where students would watch lectures on their own and work on exercises and problems in groups. Professors found that students progressed faster than their peers in traditional learning models and test scores exceeded those of their peers.

New Technologies Communities in the Cloud

A staggering 2.6 million students are pursuing their degrees online. The idea of eLearning emerged partially due to bringing education to students separated by distance or creating solutions for working professionals and military personnel who could not attend traditional institutions. In its infancy, online education was partially seen as an individualized experience that isolated the student from his or her peers and instructor. Today, technology has advanced virtual and telecommunication abilities by fully integrating social connectivity into online learning.

From iPads in K-12 classrooms to fully online graduate and undergraduate degree programs, almost every aspect of students’ experiences is connected through Wi-Fi or LTE networks.  In fact according to Education Week, due to some big policy changes last year, the FCC has seen a dramatic increase in applicants for e-rate funds that are devoted to increasing internal connectivity on K-12 campuses. The learning strategies used at these levels propel the need for colleges and universities to keep above the pace to prepare to educate the new generation of internet-savvy students.  Here we explore some of the ways institutions of higher education have integrated social learning into the classroom in the cloud.

Social Learning and Badges

What exactly is social learning? Although the principle has been around for centuries, the modern understanding comes from Psychologist Albert Bandura’s work in the 1970s that dictated that we learn how to perform tasks by observing someone who models how a task should be performed. As dry as the definition may seem, its application in the online learning environment is practically endless.

Many colleges and universities for example provide their students with google-based email accounts which come fully loaded with a variety of different communication tools that are often overlooked. An instructor may have students create and submit a group writing assignment via Google Docs for instance, where they may use video and/or instant chat features to communicate and contribute simultaneously during the planning process. Integrated activities such as this not only provide social learning opportunities but also get students acclimated to regularly using popular technologies they may find in the workplace. Ultimately, by applying intuitive and engaging technologies, social learning enables rich, real-time interaction that drives collective success.

Blackboard, a leading learning technology company that some of the top universities partner with to make online education possible, debunked four myths of social learning which included identifying the value of integrating some of the popular social media sites’ functionalities with online platforms. With the popularity of communities such as Twitter, Facebook, LinkedIn and Pinterest, there appears to be more and more interest in sharing professional and academic credentials digitally on student profiles. Some online learning platforms feature capabilities for learners to verify skills, achievements, and learning outcomes through credible organizations then share visual representations of them on the web. This essentially allows potential employers and institutions to quickly and easily authenticate the qualifications and expertise of any given candidate.

Online Discussion Forums and Wikis

The tech community and gamers have been using forums for years now to discuss everything from upcoming product launches to secret levels and new realms. And even though Wikipedia is not considered a credible source to site in an academic paper, online course instructors are finding themselves incorporating the technology into weekly, graded activities.  In the spirit of social learning, the primary benefit of wikis is that they encourage students to work together to be creative and contribute equally in an open-editing system, similar to the example of the functionality that Google Docs provides. Virtual discussion boards provide similar benefit but some argue that they have stronger mentorship opportunities for faculty in that they not only prompt engaging topics, but also guide deeper inquiry by directly responding to students and the reactions of their peers.

Designing Learning to Build Digital Portfolios

LinkedIn has been promoting digital portfolios for years through user-to-user endorsements, its latest blogging feature, and featuring previous projects directly on professionals’ profiles. As we’ve seen, education platforms are encouraging social learning and sharing through posting badges to track achievements, so it’s no surprise that in the following article featured in this tweet is a prediction of the importance of digital portfolios in the upcoming years. Author Tracy Trowbridge explains:

A New and Wider Definition of eLearning

With all of these perspectives in mind, how do we now define what eLearning is? At Brandman University, we believe in many of the community-driven, innovation rich ideas presented in these learning models and concepts, and are student-centric down to our very mission and vision. As the wider definition of eLearning continues to evolve, Brandman is committed to keeping above pace.

5 Digital Marketing Trends

This article was published on Orange County American Marketing Association (OCAMA) Official Blog

digital-marketing-trends

As professionals and business owners we use benchmarks to monitor success and create projections for future goals and expectations. Now is the perfect time to dive into evaluating and improving our operations and strategies, especially in the wild world of online marketing.

Let’s review the top predictions that came to fruition as trends in 2014:

  • The explosion content marketing
  • Diversification of social media channels for promotion
  • Image-centric bite-sized messaging (Pinterest usage soars)
  • Re-targeting regained effectiveness
  • High demand for cross-platform responsive website design
  • Local search gains leverage in Google search

These are a few of many factors that weighed on Chief Marketing Officers and Chief Content Officers this past year and some of them gain even more momentum as we pass through the halfway marker of the second decade of the 21st century. After evaluating and listening to the top minds in the industry, here are some of our favorites to look out for in 2015:

Content, Content, (Convoluted?) Content

As a writer, content enthusiast and marketing professional this topic is thrilling yet a little annoying at the same time. The content marketing boom is in full swing, nearly every digital article blares the importance of quality content that does not treat the brand as a celebrity and actually aims to solve the problems that consumers face. This is by all means a wonderful win for brand journalists, SEO gurus and digital marketing strategies alike and I fully support the enthusiasm. According to inbound now content marketing will be the most important initiative companies will take on in the New Year (if it isn’t already), but let’s also remember there is always another side to pop culture – the crowd.

As content becomes more prolific, there will certainly be more noise to compete with and the true talent in this arena comes from discovering how to break away from the standards by creating a golden ticket of sharable content. What’s the secret? Expert Andrew Davis speaks of finding your MOI or “Moment of Inspiration” that changes the game or story for your audience which when found can truly unlock the potential. But the truth is that there is no secret other than finding what works for authenticating your brand’s voice. Research best practices in content marketing, but don’t use them as stencils for your own strategy or your content will become convoluted and your brand identity will be lost in the crowd. Be human; be innovative; and connect with your true audience without having an ulterior motive – in other words: make their concerns your concerns and you will ultimately succeed.

Wearable Technology, “Great Scott!”

I’m a child of the eighties, so one of my favorite realizations of the New Year was that twenty-six years ago, Marty McFly and Doc Brown climbed out of a flying DeLorean and arrived in present day. They predicted a number of technological advances but which were true and which ones impact the digital marketing world? Well we may not have auto lace-up shoes or garden center fruit dispensers, but we do have video calls and futuristic phone glasses in the form of Google Glass. So in a sense, McFly and Doc are on the right track! According to Mark Schaefer of Schaefer Marketing Solutions, “there is a vast change on our horizon that will be led by augmented reality and wearable technology. In an article on Top RankBlog.com he goes on to say, “by the end of 2015, wearable technology should be gathering enough steam that we will begin to see some early marketing applications. What does marketing look like when the Internet sounds us like the air that we breathe? Fascinating to think about.”

Other experts agree wholeheartedly, as the concept is listed as second runner up to content marketing on inbound now’s top ten 2015 trends. Although there are some definite early adapters out there, including Fitbit, GoPro and Google Glass, don’t think that it’s a far off place for your company to waste thoughts on. The great thing about predictions, is that if the correct ones are taken seriously at the right time, they can launch the next best company into stardom. So give the far-fetched ideas some thought and see if they can work their power on you!

Learn to Walk Again: Back to Basics

To me this third trend is a party mix of the many expert opinions on what’s to come. Pam Didner, Global Integrated Marketing Strategist at Intel Coporation, made the bold statement that “The major change for 2015 is NOT about digital marketing.” Huh? – Just listen – “The major change will come from Marketers by Going Back to Basics: reevaluate the target audience, determine what works and what doesn’t. Re-prioritize and be smart about resource allocation and investment.”

That all sounds simple enough but don’t ignore it. Her reasoning comes from the ever-expanding highly fragmented marketing channels that exist today and the increased challenge of reaching a secured target audience. As fast as technology, social media, algorithms and preferences change it is important to take a step back and make sure your audience, or as marketing giant Hubspot calls them “personas” are secure. Make sure you have ways to not only track sources, but also behaviors once a stranger becomes a prospect and their activity from there. Also don’t overlook your funnels. Are your marketing and sales funnels still separate? Are they working for you? Are there ways to improve conversion rates? All of these play into the next main trend of 2015 – Smart Content.

Be Smart! Use Smart Content to Make Your Prospects Smarter

Get my keyword here? Yup! You got it – Smart! We mentioned evaluating personas and making sure they were accurate and detailed. That means building a full profile including their interests, behavior, preferred channels of communication, demographics, career level, education level, hobbies, favorite dog and lizard…okay you get the picture. Be specific! Smart content begins with this profile. Many experts even recommend giving them profile pics to help marketers visualize the personas. From there smart content can begin. The strategy is all about personalization and providing the right message, to the right person, on the right channel and the right time. This seems simple enough, but many companies are actually missing this concept or understand it yet don’t have the tools to make it happen.

Let’s take an example: Smart content to some is like magic. When you visit a vender you want to know a little about them and what they do. Great! Then you look around to other competitors and they have some good stuff but you really like that first company that you stumbled upon. With smart content, when you land back on the original website, you won’t just get the same profile and features, you’ll get content that addresses you personally: “Hi Rob, Welcome Back. While you were away we gathered some more information for you” along with some middle of the funnel resources to get you to move forward.

Pretty cool stuff don’t you think? Smart content was made popular in large part by the lords of the Frankensystem at Hubspot. The platform makes it extremely easy for you to implement this technology so take some time to research and learn more about how smart content can play into your digital strategy. But remember that although Hubspot is the primary and original champions of the strategy, they are by no means the only source of implementation. Check with your in-house or agency programmers and support teams as some of the most passionate coders can definitely help create an in-house system that works without freemium payment model.

What about SEO? Oh Search…We Could Never Forget You!

As a result of the content marketing explosion, some may think that SEO has fallen by the wayside – Impossible! Digital marketing relies on an inbound strategy, which is built upon search engine optimization as well as content. Just because we make messaging that resonates with humans doesn’t mean we ignore the machines! Let’s check out lessons from a great infograph from Business 2 Community:

  1. Social signals will become even more important for SEO – Search engines use social shares as a signal that a website or a piece of content is “what people want” and more likely to push it up the search ladder so even more people get to see what it’s all about!
  2. The rise of security as a ranking signal – Google confirmed that they are already considering https as an important ranking factor. The only way to go about this is to take Google’s word for it and integrate https for your websites not just for SEO but for your website security, especially if your company collects payments online.
  3. Increased focus on conversational keyword phrases – SEO is now taking content’s side on rewarding us to be human. What this means is that search algorithms are moving away from merely focusing on one/two keyword phrases and are reading towards better interpretation of long-tail or more “conversational” keyword phrases.
  4. Brand mentions takes center stage in link building – Search engines focus more on the content of the pages from where the backlinks were generated, taking into consideration the relevance and social popularity of the source content. Brand mentions that do not necessarily require a hyperlink but include one back to your site are also considered!
  5. Visual Based SEO – Rich text that include visual elements are now given priority in SERPs over web pages that contain only free text. Also don’t forget YouTube is the second largest search engine in the world!

But wait there’s more?!

Of course there is! There is always more in this age of instant information. Take advice from lord Google and search for more information on content marketing, SEO and digital marketing trends for 2015 and share your thoughts on what’s to come.

Staying Career-Focused During the Holidays

This article was published on Orange County American Marketing Association (OCAMA) Official Blog

career-focused

With the holiday season in full force, many of our to-do lists are getting almost as long as Santa’s. But how do we manage to stay focused on our career opportunities with everything going on? Here are five simple things to help keep you on the track to success:

1 – Refresh Your Resume

Whether you are comfortable with your company and career or prepping to join the busy job search in the New Year, it is important to keep your resume up to date. This relatively simple task can be a great way to keep your head in the game and continue to make goals and dreams for the future. Double check your job responsibilities, as many of our positions and duties change annually as our organization evolves. Enhance the listing where available and triple check grammar throughout the document.

One of the mistakes many people overlook when resumes have bulleted lists is switching from past tense to present tense. For those employers looking for your attention to detail and accuracy, this pitfall can make or break which pile your resume stacks onto. I generally use past tense since a resume is there to show your historical experience. If you are currently working at a job, then leave the present tense to the interview conversation. Don’t forget to keep your digital resume up to date as well, including your LinkedIn profile.

2 – Start a Success Journal

This one may be unfamiliar to you but its power can be magnificent. In addition to appearing in a different form within my organizational leadership graduate studies, my mother actually recommended this soon after I achieved my bachelor’s degree. The holiday season often inspires us to reflect on our successes and lessons learned over the past year and look ahead to new opportunities available in the future. Take advantage of this time and begin an annual success journal.

Write about the major projects you accomplished at work, in the community or even at home. Each section can be as short as a paragraph or as long as you wish. Don’t worry about the technicalities of writing; just concentrate on recording the positive changes in your life and career. This living document serves as a personal reminder of all of the endeavors that you have undertaken and overcome. This can be very helpful for not only boosting your self-esteem but also serves as a quick cheat sheet for talking points at an important networking event or interview. For those projects that you extracted significant lessons from, the journal can also help reinforce those teachings, ensuring you keep them in mind the next time they arise in similar situations.

3 – Secure Your Central Source of Information

As marketers, we all understand the importance of keeping up on the latest industry trends but often struggle with finding the time to consume all of the information necessary to apply in the workplace. Well there is good news! Not surprisingly, technology has made it easier for us to organize and keep a pulse on what is happening in our industries and interests. If you don’t already have a go-to RSS (Really Simple Syndication) account to help you find your most important topics, consider establishing one that you can depend upon.

Explore all your options. Feedly is one of the most popular web-based RSS readers that helps collate information based on your interests but there are also other alternatives that you can try out. Here are some to explore:

  • InoReader – This easy to use, clean, and uncluttered feed puts your content front and center. It offers different views and themes to tailor your reading experience to your preferences and has many keyboard shortcuts to help you navigate through the platform. Like Feedly, InoReader has premium accounts but unlike Feedly, it doesn’t require you to pay for something as basic as search.
  • AOL Reader – Yes AOL still exists and although it might seem surprising, the former giant does have its own RSS reader application that actually works pretty well. It is currently completely free to use and has an iOS and Android app on the way. It trumps Feedly in terms of the services that it can integrate with including the popular Evernote application.
  • StumbleUpon – Users of this slightly different platform have said that StumbleUpon puts “the entire Internet, all in one place,” and helps people “map to an adventure you wouldn’t otherwise have found out about.” It helps you discover new and interesting stuff on the Web based on your personal interests. You can even install a browser toolbar that helps you identify quality topics and introduce them to the StumbleUpon community.

4 – Resist Taking on New Projects

This recommendation comes from the job search engine Monster. Contributor Roberta Matuson states that, “By the time the end of the year rolls around, most people are giving all they have just to finish what’s already on their plate. Adding a new project to an already full plate can easily send you over the edge. Hold off on starting new initiatives until after the first of the year. You will return from your hiatus refreshed and ready to go.”

Alternatively, although not the reality for every industry or job position, typically as we near the end of the year and the holiday spirit sets in, we tend to see a lull in productivity and demand for our time. If you are in this boat, resist the urge to speed up. In most cases it’s the nature of the business to give us periodic down time. If you are type A and need to be moving all the time you can still adjust accordingly by going back to basics and spending your energy on finding ways to become more efficient at routine tasks so that when the busy season starts up again, you can breeze through them and focus on tasks at hand.

5 – Keep up Your Fitness Regiment

Although this may seem a bit out of place, it’s one of the most important factors that can help you stay on track while others submit to seasonal indulgences. Whether you are a runner, dancer, swimmer, yogi or hiker, maintaining your regular exercise regimen will reduce your stress, lift your mood, improve your self-esteem and help you get a restful night’s sleep. Matuson also refers to the importance of this aspect of your life by saying, “Seasonal stress comes with the territory. Customers expect deadlines to be met, even when they are out of the office preparing for the holidays. Maintaining your regular workout routine can help keep your energy level up and your weight gain down.”

Different activities have different benefits to our mental health. Find your favorite and stick to it, especially during the holidays where night time comes sooner (at least in the northern hemisphere and Southern California), and foods get more “comforting.” The positive effects of exercising can help you get through the hectic responsibilities of hosting guests at the best holiday parties of the season while helping you center yourself when it comes to the workplace.

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How to Use the Best Free Online Tools to Succeed in College

This article was published on the UMass Global blog.

Free Online Tools for College

“The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive.” This statement is just as true for business mogul Steve Ballmer as it is for students all over the world. Whether your classes are fully online or on campus get information you need to leverage some of the best free online tools to help you succeed in college. Continue reading

When Computer Efficiencies Send You Running for Cover

This article was published on the Brandman University blog.

Historic Computer Fails

Technology is meant to enhance our lives by making it easier to work and play. But what happens when the best of intent goes into creating computer efficiencies and everything goes terribly wrong? From security services to automation algorithms, check out these top fails in computing history that impacted companies, people and governments from around the world. Continue reading

An Expert Interview About Online Learning

This article was published on the UMass Global blog.

What is the future of the virtual education environment and is the model effective? We sought out the insights of the top leaders in the tech-ed landscape and compiled the most relevant resources for our own expert interview about online learning. Get inspired as they break down the facts about the innovations that are changing the world for the better. Continue reading

To What Degree is Being Educated Mistaken with Being Intelligent in Our Society?

This article was published on the UMass Global blog.

What is the greatest quality that is attributed to a lifelong learner? Colleges and universities believe in the power of education and employers often filter candidates by level of degree attainment. However companies also place high priority on proven skills, abilities and overall intelligence. Continue reading