Brandman Partners with CASP to Offer Educational Opportunities to Psychology Professionals

Sacramento, California – December 21, 2016 – Brandman University, a nonprofit and regionally accredited institution dedicated to working adults, announces its partnership with the California Association of School Psychologists (CASP) to offer scholarships for its members.

The relationship between the organizations, which has been steadily building over the years, has now been formalized to help increase CASP membership and bring new opportunities to psychology professionals. Heidi Holmblad, executive director for the association, supports the partnership by saying, “CASP is already seeing the benefits of Brandman’s offer of scholarships for its members. Although the program is just getting off the ground, we have a few new members who joined to receive the Brandman scholarships.”


Brandman University offers undergraduate and graduate pathways for psychology professionals with multiple concentration areas from which to choose. Those who apply the scholarship to the bachelor’s in psychology degree can take classes online or on campus and are able to specialize in child psychology, community psychology, industrial/organizational psychology or preclinical psychology. Graduate students may pursue their master’s in professional clinical counseling, or combine it with coursework in marriage and family therapy, at select California campuses. An additional option in counseling is available at select Brandman University Washington state locations. CASP members may also apply their scholarships to more than 50 degree, certificate, credential and authorization programs, including Brandman’s prestigious doctorate in education (Ed.D.) in organizational leadership.


The partnership is one of many ways Brandman University supports its professional communities. The school’s psychology program chair Dr. Pedro Olvera is proud to serve as the president-elect of the association and its community relations representatives consistently look for new ways to engage with members. From hosting webinars for professional development and career-relevant academic pathways to attending and presenting on top psychology trends at annual CASP conferences, Brandman is thrilled to expand its partnership with the association.


The two organizations share similar missions rooted in providing quality educational opportunities to busy professionals, which further solidified the partnership. “The relationship is sure to ourish. We now have a resource for workshop presenters with expertise in a variety of school psychology topics. The advertising of this partnership alone is bound to increase our membership numbers. Thank you, Brandman, for making this offer to California’s school psychologists,” said Holmblad.

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About Brandman University
Brandman University is a private, nonprofit institution accredited by the WASC Senior College and University Commission (WSCUC). As part of the Chapman University System, Brandman blends a legacy of academic excellence with innovative curriculum and strong support services designed for students with busy schedules. The university offers 50+ undergraduate, graduate, credential and certificate programs across its schools of arts and sciences, business, education, nursing and health. Brandman serves 12,000 students annually with programs available through an online campus and at 27 campuses and sites throughout California and Washington. The university’s online programs consistently rank among the top in the nation by U.S. News & World Report. www.Brandman.edu


About CASP
Founded in 1953 and located in Sacramento, the California Association of School Psychologists (CASP) is the statewide membership organization for school psychologists in California. With a membership close to 1,800, CASP is the largest statewide organization of school psychologists in the nation and the strongest voice for psychologists practicing in California’s schools. In addition to providing liaison with various state boards and commissions, CASP actively represents the profession to legislative audiences, governmental ocials, and other policy-making bodies. The

Missouri Travels | From the Arch to the Ozarks

Saint Louis Arch

Ballpark Village and the Saint Louis Arch (Photo Cred Oscar Rodriguez)

When you look up some fun facts and trivia about Missouri you come up with some pretty strange things like the state animal is the mule or iced tea was invented there thanks to some dude named Richard Blechyden at the 1904 World’s Fair. Who woulda thunkin? But when you set off to map your own Missouri travels you’ll also find some pretty sweet places to stop and explore on your next vacation to the Midwest. Here are some ideas to get you started on your way to the oddly named “Show Me State.”

The City and the Hill

Travel Tip >> The city goes to great lengths to keep visitors and residents safe. Travel light and be prepared for airport-like security as you go to the Gateway Arch’s visitors center and other locations including the Cardinals team store. 

Mini arch photo opp right outside of Starbucks just a block or two away from the

Mini arch photo opp right outside of Starbucks just a block or two away from the real thing

Our first full day was well spent exploring Saint Louis proper, that is home to the iconic Gateway Arch which just celebrated its 50th anniversary in 2015. If you rented a car, there is smart-metered street parking that you can pay for right from your smart phone via a special app, and it even gives you alerts when you are coming up on your time limit. Our first stop was in fact the famous arch which was pretty amazing to see close up, although I always hate to see graffiti in the form of scratched etchings along the base of a symbol of freedom like that. Visitors can buy tickets to travel to the top of the 63 story structure to see a full view of the city and the Mississippi river that it so elegantly sits beside. Word on the street is that its a tight squeeze so if you’re afraid of heights or tight spaces this adventure may not be for you. Where did they get the steel to construct the 43,000 ton structure you ask? Well my beloved city of Pittsburgh of course! Remember my travel tip when you go collect your national park stamps at the visitor’s center as there is a full metal detector and bag scanning process to get in the doors. If you plan on making it out to the city to visit the landmark, you may want to wait until the renovation of the surrounding grounds and park is complete in 2017.

The Old Courthouse where former slave Dred Scott sued for freedom

The Old Courthouse where former slave Dred Scott sued for freedom

Once we got our fill of the Gateway Arch, we headed off to find some toasted ravioli since Saint Louis is the home of the famous food. The city prides itself on its Italian dishes and if you’re looking for some options in the area head to The Hill, a neighborhood well-known for their delicious carbs and sauces. We found ourselves at Rigazzi’s, apparently the oldest spot on the neighborhood complete with a mini gateway arch just outside its doors. The critics at our table agree that the food doesn’t match its rating as the best Italian restaurant in St. Louis but it does advertise one statement accurately in proclaiming its the “Home of the Frozen Fishbowl.” In other words if you’re thirsty for a giant schooner of beer, go here! As you enter the restaurant, you’ll actually find an original St. Louis Blues Arena Seat that belonged to Bernie Federko who holds the franchise record for most seasons played and contributed 1,073 points to the team. If you’re aiming for the best toasted ravioli however, apparently it was created just down the road at Mama’s on the Hill where one fateful day a chef accidentally dropped a ravioli in a bucket of boiling water. We missed the mark on this clearly, but I look forward to confirming this bragging right on my next trip out there.

Fredbird and Squirrel Art

Travel Tip >> Check to see if the Cardinal’s store across from Busch Stadium is selling a base from your team’s match up with the cards. They’re about $250+ depending on the game, but how rad would that be for a bar stool in your sports cave?!  

A rare sighting of Fredbird the Cardinal

A rare sighting of Fredbird the Cardinal

We finished our day in the city by checking out the Busch Stadium, home of the Saint Louis Cardinals. Although we couldn’t make a game in the final series of the season against the Pittsburgh Pirates (Go Bucs!), the stadium was easy to peer into and take in the spirit of the ballpark. Venture across the street and you’ll find the Cardinals Hall of Fame and Museum on the second floor. The wall honoring the top players is free to check out but you’ll need to buy up to see the exhibit. If you’re REALLY lucky, you may run into Fredbird, the cardinal’s mascot, who is apparently extremely rare to spot unless you’re part of a special or private event nearby. We were part of the lucky few, although I almost scared him off when I mentioned I was a Pirates fan. Oops, sorry I’m not sorry! I nearly bought a base from one of the games that weekend at the store on the first floor, it would have been perfect for my lady cave.

Next stop was our home base, where we stayed with my husband’s family in Defiance, Missouri, a little ways outside of the city. It’s a beautiful home on one of many lakes in the state, in the very woodsy part of the suburbs past the ranch-like homes with acres of grass. Okay it’s in the sticks let’s be honest, and I say that in the best way possible. It’s a place where people retreat for some peace and bloody quiet, practically unheard of where I’m from in Cali which is why it was so amazing to be at. If you find yourself in this area there is this charming little local establishment called The Roadhouse that gets quite creative with squirrel taxidermy. I love me some locals-only spots! Oh and let’s not forget the area is a playground for winos like me. I couldn’t help but notice the wineries in almost every direction, it was like a little piece of heaven in the Midwest! I must map out my wine trail during my next Missouri travels.

The Lake of the Ozarks

Travel Tip >> Lather up on bug spray and watch out for spiders, the critters are pretty fierce out in Missouri. 

If you can find an Air B2B or other rental option while you’re out in the “Show Me” state, try to find a spot on the Lake of the Ozarks. We are blessed to have 120 acres and a private cove that are all part of a scenic retreat that will be passed down from generation to generation through a secured family trust. This beautiful piece of land is where we ventured out to set up camp for the main event of the trip – a flannel-filled family reunion. Some major improvements were made since I last visited, namely the presence of a beautiful speedboat and a hand-built dock that it perched perfectly in. This is where I spent much of my time, reading my kindle, drinking beers, watching the neighbors fish for hours, and simply staring down the no-wake channel trying to find where the horizon opened up to the expansive water. And then I rest…Moments like those don’t exist where I’m from so I had to capture the mental picture and feeling and store it in the back of my mind for when I need to call on it the most.

How real men have fun in Missouri. Boys and their toys...

How real men have fun in Missouri. Boys and their toys…

This year my husband and I failed miserably to plan a camping trip so we instantly jumped at the opportunity to pitch a tent outside for the weekend while the parents and little cousins claimed the bedrooms. The property is so large that its easy to feel like you are in the wilderness, and really we practically were. The campfire burned all night, the beers and shots were plentiful, and I just couldn’t resist a night swim in the lake so I freed my clothes and jumped in! For those of you who come from the west coast, the water is supremely warm there compared to the pacific ocean, it was practically bath water on our skin. There are very small water snakes and turtles but both are harmless I’m told. The first night I had a little too much fun and ended up sleeping through turkey huntin, an attempt that yielded nothing other than spotting the tip of a wing as it scurried off into the woods. No matter, when your family owns the land target practice is plentiful (the empty beer cans help too) so we took the tractors, shotguns, and rifles and found a clearing for some family firearm fun. If any of these activities interest you make sure you check the hunting season and get your permit prior to traveling out. Transporting firearms, when they are packed responsibly and appropriately, is surprisingly simple we found out on this trip, so be safe and have a ball if this is in your game plan.

Boating on the Lake of the Ozarks

Boating on the Lake of the Ozarks

Later that day it was finally time for me to check out this sexy speedboat and it certainly exceeded my expectations. It was a family affair, and the first boat ride for my baby niece who to my surprise slept the entire time. I’ve been on sailboats plenty of times but never have I ever felt the exhilaration that I experienced on this ride. I fricken flew! Harnessed by my husband, I stretched out on the bow as it skimmed across the water and lifted off my seat every time the boat hit another’s wake. It was absolutely amazing! The view didn’t hurt either as we scoped out beachfront bars, luxury exotic homes, and fellow boaters who were out for their own cruises. I was on an adrenaline high long after we docked back at the cove and reached for some cold ones as we watched the flames of the campfire flicker. The weekend was a success and of course we could not help but take a classic family photo for the event that painted us as true Midwestern plaid and flannel folk.

The Saint Louis Zoo and Honorable Mentions

Travel Tip >> The Saint Louis Zoo is free!! Just buy-up for any special attractions you want to experience like the train, carousel, or 4D shows but there is plenty to see without even reaching for your wallet. Oh and White Castle is not awesome… 

Kali the Polar Bear

Kali the Polar Bear

Our last full day was well spent at the Saint Louis Zoo located in Forest Park, an area that reminds me a little of Balboa Park in San Diego, complete with what I hear is a stellar Museum. The Zoo was quiet festive for the season which is always a plus and you can add to the fun with some beers or other adult beverages if you so desire. There were penguins, zebras, giraffes, big cats, red pandas, and an orphaned polar bear named Kali. No matter which way you wonder in there is something exciting around every corner. For more pictures follow me on instagram @bloglindsayamanda. Check it out and enjoy, then once you work up an appetite I highly recommend hopping on the highway and heading to Sugarfire Smoke House for some good old fashioned BBQ, complete with a home made pie place right next door. Mmmmmm!

And at last a few honorable mentions. First and foremost, White Castle is not awesome but hell if you want to try it for the novelty of it feel free. Next, Rural King is my new favorite store! Everything is massively cheap including $10 flannels, hardware, camouflage everything including lingerie, toys, and even live chicks (as in chickens) for a buck fifty each! What a steal! Twin Peaks is basically like Tilted Kilt or a lumberjack version of Hooters, and its a great place to watch sports with TVs on every wall. If you find yourself on the other side of the state, The Tank Room is a great place for drinks and live music.

The Best Shots in Missouri

Travel Tip >> In Missouri it’s legal to…drink alcohol in the car if you’re a passenger, travel in the trunk, not wear seat belts in the back of a cabin, and launch fireworks freely. Please remain smart and safe whether you are on the “hell ya” or “that’s crazy dumb” side of any of these situations.

shooting

Home on the Range…

Let’s recap shall we? If you’re looking for the best bets in the state based on my Missouri travels here’s a quick-reference point from Saint. Louis to the Ozarks:

More Travel Stories and Tips

Looking for some tips for other vacation destinations? Explore my travel blog or select your favorite destination below to jump to it:

Copenhagen, Denmark

The Hague, Netherlands

Amsterdam, Netherlands

Raleigh, North Carolina

 

 

Copenhagen Travel | From the Canals to Christianshavn

Copenhagen-Denmark

Walking the Canals in Copenhagen

“Copenhagen is the coolest kid on the Nordic block. Edgier than Stockholm and worldlier than Oslo, the Danish capital gives Scandinavia the X factor,” the lonely planet claims and after experiencing it firsthand I have to agree. After a full day at sea on our cruise through the Baltic Sea, København, Denmark was our first port of call and I was amped for the adventure. We had two days in this modern yet classic capital finding excitement, beauty, and a touch of hippy love as we walked through the streets from the canals to Christianshavn.

“Tails” from Langelinie Park

Travel Tip >> If you’re on a cruise and didn’t pick up a Copenhagen travel map, simply follow the crowd and you’ll find your way to the first main attraction to kick off your explorations. Be one with the “sheeple” 

The Little Mermaid

The Little Mermaid

It’s the basic principle of accepting being a sheeple, once you find your way to the first main stop there will be some resource or tour guide company begging for your business. In this case the first main stop was the iconic Little Mermaid statue, perched by on a smooth rock by the sea with the old shipping island of Refshaleøen behind her. If you’re coming from city center, it’s a bit far, but walking is never a true chore in cities like Copenhagen, especially when you’re too distracted by its colorful culture and architecture to worry about your feet. For as much hype as the statue has in tour books, it’s smaller than you might imagine once you reach her domain. I could still appreciate her spirit as I took a few shots, especially knowing that she recently celebrated her centennial year in the city representing the great Hans Christian Anderson, who wrote her classic story and lived many days of his life in Copenhagen. I always appreciated his talents in the classical nostalgic sense, but I recently found a new appreciation after discovering he wrote series of travelogues back in the mid 1800’s, including a visit to my beloved Spain in 1866. It’s incredible to think how many lives his works touched and to see one of his most famed fairy tales memorialized with such permanence was pretty special.

Monument-Workers-Copenhagen

Memorial to Workers in Langelinie Park

As we trekked on we walked through Langelinie Park where there were towering sculptures sprinkled throughout the grounds, a playground, and a pier. Many of the artistic creations had angels atop, including a tall pillar with one waving gloriously toward the bay that stood as a proud tribute to sailors coming in and out of the channel. Another triangular sculpture with a winged goddess perched memorialized local workers and their life’s labor that they dedicated to the local economy, their families, and beyond. Down the park path we found a beautiful statue of Princess Marie of Orleans (1865 -1909) that stands tall with a mother and baby sitting at her feet. She was a French princess by birth and a Danish princess by marriage to her husband Prince Valdemar. Briefly learning about her legacy she seemed like a pretty amazing woman and although she never did learn the Danish language, she broke the mold of traditional women in court life by actively participating in political movements and is described as “impulsive, witty, and energetic” introducing a more relaxed style to the stiff royal lifestyle. Even in stone there is something regal about her presence and as a mother and child sit at the foot of her sculpture. Although I am indeed a proud American and believe in the foundations and purposes of democracy, moments like these remind you why little girls dreamed of being princesses one day and why monarchies tend to be almost romantic in our minds.

Steeples and Regals

Travel Tip >> Consider the Danish Royal Guards in the same regard as the iconic English Royal Guards. They are not allowed to talk to anyone like their fellow funny hatted friends, though if you’re lucky you may get a minor smirk. 

Gefion Fountain in front of the English Church

The walk through the park ended with a grand finale when we found ourselves staring down at the Gefion Fountain in front of a quaint old church. It was designed by Danish artist Anders Bundgaard near the turn of the 20th century and depicts the mythical story of the creation of the island Zealand on which the city was founded. There are three tiers with water flowing down to the bottom in short falls and the fountain sends arches of water along the edges that when standing at the bottom, seem to go as high as the steeple of the church. Like many fountains around the world, many use this one as a wishing well and although I didn’t throw a coin, I can imagine the high expectations for results for those who try as it is the largest monument in the city. My favorite part of it is that it was created to commemorate beer! It was donated to Copenhagen by the Carlsberg Foundation to celebrate the brewery’s 50th anniversary in the city. If the fountain flowed with beer I may have bowed to it!

The English Church

The English Church

I say all this with the English Church, aka St. Alban’s church, standing in the background with its high steeple towering over overhead. The prominent religion in the country is Christianity, but similarly to the Church of England, the country has its own Church of Denmark. In comparison they are both of the Episcopal polity however the Church of Denmark is categorized as Lutheran in orientation. St. Alban’s Church is completely dedicated to England’s Anglican foundation and was built in the late 1800’s for the growing English population in Copenhagen. It is beautiful when reflecting off of the nearby Kastellet moat. It was designed by British architect Arthur Blomfield in the Gothic Revival style with its dark grey flint stone walls highlighting the white piping and window framing around the exterior. Once inside you can actually feel the silence and reference that was invested to create the soul of the structure, magnified by the contrasting sound your footsteps make when walking down the center isle on the wood floor. The extensive detailing of the carved altar seemed to brighten with the traditional stained glass windows streaming light in from behind. It was a sight my mother-in-law would be proud of as a Priest in the Episcopal faith with the perfect mix of beauty and spirituality.

Creating our own tour of the city, we walked on, and like most modern cities it was easy enough to navigate to the next main attraction – the Amalienborg Palace. It’s easy to recognize once you enter the massively wide open cobblestone square, with a large oxidized bronze statue of King Frederick V reaching to the sky in the middle of the space, and identical buildings all facing one another. Set perfectly on the waterfront, it is home to the Danish royal family complete with around-the-clock Royal Life Guards that strongly resemble the Queen’s Guard and Foot Guards in England. Although we did not stay for the ceremony we did see the Guards marching in commute to the palace the next day, we followed them as far as the rain and time would allow before ducking into a shop to let the water pass. The changing of the Guards ceremony that occurs daily at noon and by all accounts it’s a great display if you want to plan your day around the event. The guards also appear to have similar rules as their fellow fuzzy-hatted counterparts with little-to-no facial expressions allowed at all times. I snapped a single shot of my husband leaning in for a photo opp and it rightfully turned out as awkward as photobombing is meant to be.

Amalienborg Palace

Amalienborg Palace

I love how accessible cities in Europe are by foot. Each day we averaged 8-10 miles of just walking around and exploring the different cities and Copenhagen gained a gold star for pedestrian travel in my book. Walking along the canals I fell in love with the vibrant colors on the buildings even for a cloudy day they seemed to brighten up the sky. Although there are far less of them than in Amsterdam, they surpassed my expectations and some even beat out its neighboring port, including the stretch where my husband snapped the primary picture to this post.

From the Heavens to Hippies

Travel Tip >> Although it may be Bob Marley’s modern dream town complete with liberal trade of paraphernalia, for your own safety do not take pictures in Freetown Christiania. 

Church of Our Savior Denmark

Church of Our Savior Denmark

On the opposing shore of the Kobenhavns Havn waterway in the Christianshavn district we found the Church of Our Saviour, clearly recognizable by its twisting gold trimmed helix spire pointing toward the heavens. Although we did not take a tour, it is available for those who do, instead we just marveled at how the design demanded attention of anyone in its radius. Visitors can walk all the way up and take in amazing views of the city. Despite its beauty and stature, ironically the church has its own urban legend that haunts ghost-seekers that states that the architect committed suicide by jumping off the top of the tower when he realized that the spiral staircase turns the wrong way. Another attraction of the church can be experienced if you have a romantic dinner at a nearby restaurant. Listen closely to hear the church sounding melodies every hour from 8 pm until midnight, not a bad soundtrack to an evening in Denmark I say.

Noma ranked as the Best Restaurant in the World by Restaurant magazine.

Noma ranked as the Best Restaurant in the World by Restaurant magazine.

Speaking of restaurants, most foodies associate Copenhagen with the world renowned, two-Michelin-star restaurant Noma, led by chef Rene Redzepi. I became familiar with the award-winning spot when I fell into the PBS production of The Mind of a Chef. He was featured on a few episodes, one being when one of this best friends, chef David Chang, hangs out with him in Season 1 Episode 6 and explores his tactics and the local cuisine. We tried to make reservations and missed the mark but wandered that direction anyways to say we had at least seen it. There was a small domed greenhouse or similar structure behind the building where we guessed the restaurant grew or stored ingredients that may be used in the dishes. There were also a handful of contained bee nests where we assumed they farmed their own honey from, and although Noma is closed on Monday’s, its staff was buzzing around inside clearly setting up for some event either that evening or the next day. My brother and sister-in-law were able to make reservations shortly after our trip there and as foodies themselves, they assured us that it was well worth its ranking and price tag.

Peace and Love from Freetown Christiania

Peace and Love from Freetown Christiania

From white table cloths to picnic benches and homemade houses, it is amazing that just 10 minutes walking distance you can find yourself in Christiania, often referred to as the “city within a city.” It is a place where artists, families, musicians, students, and hippies all co-exist in community. When the community was established in the early 1970’s locals basically took over former military barracks so the buildings aren’t much to look at. In fact at first glance it looks like a run-down town under a bridge, decorated with colorful graffiti art, scrap metal sculptures, skate ramps, and residents from all walks of life. For some maybe that’s all it is. My husband for example wasn’t terribly impressed with the scene but was happy enough to indulge my curiosity. The grounds practically scream granola with people lounging in the gardens or the grassy hilltops while plumes of smoke rise from below. There are organic eateries and small pop-up shops lining the streets so take some time to wander and find your own place in the community.

Christiania is also home to the “Green Light District,” the cannabis cousin of Amsterdam’s “Red Light District.” If you walk through the community on your own or with your travel buddies, take special note of my travel tip here and tuck away your lens. Although “Don’t Panic it’s Organic” may be a mantra along this stretch of dusty pavement, it’s still illegal in Denmark so don’t give the nice hippies a reason to kick you out. Read and respect the rules that are posted at the entrances and although people watching is amazing, don’t be an ignorant idiot and stare at every strange thing or person that you pass. Be open-minded and enjoy the scene. There are guided tours provided by local residents if you feel more comfortable tagging along with others for an insider’s perspective. Check out fellow travel writer Tim Richard’s account from catching a tour through Christiania.

Before traveling I did a little bit of research which is how I found Christiania in the first place. I found it incredibly interesting that you could not buy property in Christiania, instead if you want to live there you have to apply for the opportunity, then if approved your residence is gifted to you. For decades the neighborhood has been privy to self-government established by the Christiania Law of 1989, however as of 2013 the slow process of assimilation into normal Danish society is beginning to take place. Once fully absorbed, intended for business development purposes, it will be interesting to evaluate how the community will be effected. As with all things, only time will tell.

Recap: Top Things to do in Copenhagen

As with all experiences, it’s difficult to cover every detail in such a short time however I hope you gain a little insight from this Copenhagen travel log. The remainder of our time and the in-between stops were at local eateries, bars, and crepe carts all delicious spots in their own regard. Here’s a recap and top favs to check out on your next trip to Copenhagen:

Stops and Attractions

  • The Little Mermaid  – A memorial to Hans Christian Anderson. FYI there are also a few more mermaids lurking about, try and find them while you’re exploring.
  • Langelinie Park – Near the Little Mermaid, full of gardens, statues, a pier and a playground.
  • Gefion Fountain – Make a wish, honor the old and the new, dedicated to the modern beer gods of Denmark
  • St. Alban’s Church – Just a hop, skip, and a jump away from the fountain. Check out the charm of the English Church.
  • Kastellet – Walk around one of the best preserved star fortresses in Northern Europe, complete with a traditional water-filled moat.
  • Amalienborg Palace – The home of the Danish Royal Family, watch the changing the guards at noon daily.
  • Church of Our Saviour – Take a walk up the twisted helix spire and listen to nightly chiming coming from the church.
  • Christiania – Be one with the hippies, respect the rules and people, but enjoy the laid back atmosphere of this alternative community.

Foodie Finds

  • Noma Visit the world’s best restaurant. Reservations are tough to get and the price is there to prove it, but for the foodies out there it’s a challenge to conquer that’s for sure.
  • Crepe Carts – From what I can recall, the quality is comparable to those near the Notre Dame. We enjoyed ours from a vendor in front of the English Church
  • Chilimili – Our lunch stop with fresh, healthy, and simple food. Portions are extremely generous and inside is cute, welcoming, yet intimate for passing travel companions.
  • Charlie’s Bar – A British Bar. We stopped here to grab a beer. It has a genuine local pub feel like somewhere in Oxfordshire and plenty of unique brews on tap.

More Travelogues?

Check out my previous posts Amsterdam Adventures: From Mainstream to Microbrewed and The Hague: The North Sea in South Holland. Thanks for reading and please share.

 

The Hague | The North Sea in South Holland

Train-South-Holland
Our View from the Train to Den Haag (The Hague)
Windmill-Holland
Classic Countryside

This part of our trip was a little bit of an intermission of sorts in the best way possible – family time and some much needed R&R. The Hague is the capital city of the South Holland province, less than an hour train ride from Amsterdam. The city is home to the Dutch government and over 150 international organizations and the International Criminal Court. I ended up reading a book recently that was partially set in this environment which gave me interesting perspective as I could imagine the scenes with relative clarify. As we set off toward the Hague, I peered into the countryside through the window of our train to find fields of tulip beds and the iconic windmills that you find on nearly every postcard of the the Netherlands. It was peaceful, easy, and gave me a time to reflect on how blessed I am to be on such an amazing journey.

Speed Bump

Travel Tip >> Use the Google Maps app to download offline maps, then use them to navigate around the area you are exploring. Even when your phone is not using data, you can still see where your location is in relation to the map.

Church-Den-Haag
Walking the Streets of the Hague

It was a perfect break between Amsterdam and our voyage to the Baltic Sea. My brother gave us perfect directions to his house in The Hague, from Central to Statenplein “After the Big Museum,” pretty simple! But our heads were foggy from the Beer Tree and we forgot to tap out at the train station then jumped off the trolley too early, venturing on about a three mile walk through the city. Thank you offline GPS tracking and apple maps for the save! Lugging our bags behind us this little error forced us to slow down and really take in the city. The Hague is very metropolitan but definitely has its quiet spots. Like Amsterdam the different buildings connect and form huge walls that frame the streets and people on bikes race around, some with a clear purpose and determination, and others roll leisurely to their destinations.

After finally making it to the correct trolley stop by foot rather than rail, we were happy to throw our bags aside and use the remainder of our energy finding a local spot to eat. Although my family wasn’t coming in for another day, we were greeted with a generous welcome basket, note and recommendations for restaurants that can fill our bellies. I’ve heard this a few times on my various travels, but food is generally not the best in the Netherlands so we were relieved to have this list. We decided on Dim Sum and settled at an outside table at Chinees Indisch Restaurant Walong, which was a perfect recommendation, of which I pass right along back to you! It was definitely worth the trip. From there we retired with our basket of goodies, bottle of wine, and enjoyed a much needed chill movie night.

Foodie Finds

Travel Tip >> Try the raw herring. If you down this delicious fish in three whole bites you can basically consider yourself a local! 

Pastanini The Hague
Pastanini Pizza

We spent much of the time resting and enjoying time outside of the exciting but busy wedding festivities the previous week. My new nephew and adorable niece had to adjust back to their time zone after a long flight from SoCal so we went off to explore briefly between nap times. Our time there actually fell within a governmental holiday so many of the shops were closed in town. We did however find the BEST pizza I have had since my trip to Italy when I was 18. If you are ever in this area GO TO PASTANINI! Just think of pasta and panini and combine to help you remember. It’s on “The Fred,” or Frederik Hendriklaan street, like almost all establishments in this part of the Hague. Although the menu isn’t featured online, I had a pizza made of a spicy meat that was utterly to die for. I rarely eat crust (yes like a child) and that was even great at this restaurant. I’m not a food critic so it’s difficult to find the words to describe how amazing this pizza was, but believe you me, its pretty mind blowing!

Although it’s not surprising when I think about it, I was surprised to find Indonesian food available in the region. My father was raised in the islands and actually speaks dutch, gained from when he was a child and the country was colonized by the Netherlands, so another meal consisted of authentic grub from a

To be Dutch you must consume the whole herring in 3 bites! I came mighty close...
To be Dutch you must consume the whole herring in 3 bites! I came mighty close…

local shop. An added bonus was the fact that my sister-in-law Amanda Darby had the chance to cook for us that evening and as a nutritionist made a fantastic ramen noodle soup. We were simply getting spoiled right and left, add in a wine night and we’ve got ourselves a fabulous time.

The final full day we decided to venture out to Scheveningen Beach on the North Sea, a short bike ride away from us, which is where I was introduced to the local favorite: Raw Herring. Often served straight with onions, or sometimes sandwiched between a simple piece of bread, its told that to be a true Dutch citizen you can eat the entire thing in less than three bites. I came pretty close and had just a little bit of the tail to finish. Taste-wise it was good. Very fishy of course and overall I’d say quite buttery. I love exotic foods though and loved adding it to my weird foods list right below alpaca and guinea pig yum! When in The Hague right? Life goal: eat with Andrew Zimmerman.

Scheveningen Beach Resort

Travel Tip >> Rent a bike but don’t be timid. Two wheelers often have the right of way in this town. Fake it to Make it baby! 

Scheveningen-Beach-North-Sea
Scheveningen Beach – The North Sea

Unlike many places in the U.S. the main transportation vehicle is the bicycle. Mind you, bike-riding has never been a great talent of mine, I’ve tried a slick rock trail in Utah, mountain biking at camp, and beach cruisers in SoCal and none of these experiences went particularly well. It absolutely sounds ridiculous but let me just say its very difficult for a short person to fit perfectly on a bike, we’re generally too small for adult bikes, and too big for children’s bikes. – Rant complete – So this part of the adventure definitely involved a learning curve. All I can say is to try to go with the flow of traffic, if you go too slow you can feel the wind of others whip past you and a little wobble and you might cause a collision. Just live the American dream: Fake it to Make it!

Mint-Tea-Holland
Delicious Mint Tea

It is Holland’s most famous seaside resort towns and is the go-to weekend escape for many citizens in and out of the country. The icon for luxury travelers is the Kurhaus hotel which looks like a huge palace sitting on the sand. There are also options for family hotels with magnificent views. It was off-season while we were there so the vast shore was surprisingly empty and seemed to stretch for miles and miles. During peak travel months there are huge pavilions that are set up along the boardwalk where people can eat, drink, watch the ocean and simply make the most of their vacation. We set up shop at one of them where we enjoyed a tea made of two ingredients – hot water and a full bushel of mint. Although it may seem silly, but I nearly fell in love with it, as I heard my cousin did as well when he visited my brother on a previous trip. It was just so refreshing and pure it was absolutely perfect. I love how in many places in Europe they focus on quality sourcing which you can tell just by each simple sip of the tea.

Pavillions-Scheveningen-Hague
Eleanor and the Seaside Pavilions of Scheveningen

Another strong suit of the region is that they are extremely family-friendly. I loved that we could sit and enjoy some quality adult-time while easily watching my niece hang out on a nearby playset with other young children. They make it so easy to enjoy quality time with those who are most important in our lives. Just look at that smile! Its addicting! After a while we moved on, stopping briefly to wonder in some of the local shops. I didn’t find anything that was much different than what you can find in my local comparable cities like Newport Beach and Huntington but it was nice to browse before facing my bike-riding fears on the trail back toward my brother’s home. Fake it to Make it! Fake it to Make it!

All Aboard the Silhouette

Travel Tip >> Maximize your time and take advantage of an excuse to take, or extend, your vacation. Got a friend for family abroad? Go visit! #YOLO right?

Farewell Holland - All Aboard the Party Cruise!
Farewell Holland. All Aboard the Party Cruise!

The short few days was a perfect calm before the amazing madness that was soon to come on our 12 night Celebrity Cruise through Scandinavia and Russia. It was awesome having the extra time to spend with my family after the wedding festivities subsided and it was nice to have an excuse to extend our trip abroad. After our farewells, we hopped back on the trolley (the correct stop this time) and went back to Amsterdam. Thanks to the guide we snagged from Lumas, we had a few hours to kill so we went to find a few more art shops to look around and a quick bite to eat. We soon realized that the amount of Sheeple seemed to double since we were last there so we decided it was time to board our vessel and wave goodbye to the Netherlands. Our adventures had already taken us so far already and we couldn’t wait to see what was next!

Read on. Catch my previous blog piece “Amsterdam Adventures | From Mainstream to Microbrewed.”

Amsterdam Adventures | From Mainstream to Microbrewed

iamsterdam

Amsterdam Love in Voldenpark

Champagne and Caviar Toast to New Adventures!

Champagne and Caviar Toast to New Adventures!

Honeymoon time! Obviously we were on cloud nine from the moment we woke up, it had been exactly one week since our wedding day and we were ready to kick off our trip in the famed sin city of Amsterdam. We actually started the trip by splurging just a tad and enjoying some caviar and champagne at Petrossian in LAX that was absolutely delicious! Although I am no caviar connoisseur, served as traditional as possible on mini pancakes it tasted amazingly fresh. We also accidentally ordered some salmon flat bread which was pretty legit as well. The funny part of the whole beginning though was that we nearly missed our flight after underestimating the timeliness of departure. We of course got to the airport early, but didn’t expect for the plane to prepare for takeoff as early as it did, we actually had to ditch the last few sips of champagne to run for the plane’s “final boarding.” Luckily though we made it on just fine and settled in for our ten hour flight.

Jet Setting and Norwegian Air

Travel Tip >> Don’t assume all international flights automatically come with meals. Do your research and check if you are expected to book extra services online in advance.

Some travel tips for those looking to travel out that way on Norwegian Air. First off I don’t have anything negative to say about the airline, the staff was pretty friendly and the aircraft was awesome, but we did learn a few things. We were blown away by how affordable round trip tickets were through the airline so the affordability is definitely there. What we did not realize however, was that part of the reason why the cost is so ideal is because they leave it up to the passengers to determine whether they prefer to buy up for certain items or not. The great thing about this is that you get to spend as little or as much as you want without being forced to, the downside is that if you don’t plan accordingly things could be a little inconvenient or more expensive than expected. For example, although I am a pretty efficient packer, for a three week trip, we did have to check one bag which was $100 on the day of the flight, or we learned later $50 if you reserve your bag before departure online. The long flight also does not automatically come with a meal, and unlike the baggage you cannot purchase one the day of departure so you have to plan that one ahead of time if you want some grub. We ended up just grabbing food beforehand and bringing it on the flight which was much cheaper anyways since Norwegian meals run about another $50. You would pre-order that online as well.

The Dreamliner itself was one of the most technologically advanced air crafts I’ve traveled on. It boasts that there is more room for your legs as well as your luggage, although we bought up slightly to give my six-foot-five husband even a little extra room. The cabin pressure and smart lighting is designed to reduce jet lag and there is even fresher air to enhance the whole experience. I think my favorite feature though was the high-tech windows, even though I was in the middle section I found the idea so cool. Not only are they bigger for those who want to peer outside, but they also have an electro-chromatic dimming system that tints the windows to block out the light almost completely without pulling down the shade. Crazy cool! Did all these features help reduce the jetlag? Thinking back to other trips I’ve had, yeah I’d say it helped a bit although you can never eliminate the exhaustion of traveling. One last interesting thing I’ll note for those heading to Amsterdam and happen to transfer in Stockholm, Sweden, is that if you get any drinks on the flight or before you arrive is to be sure to finish them completely. We were pretty surprised when we transferred at the airport to be stuck in a 45 minute line to go back through security x-rays and throw out all liquids. It seemed kind of wasteful to me not only in timing but also since we had to do all this before we even got to the terminal to transfer to our next plane. Some people in line were actually worried they may miss their connection. It’s just something to think about if you find yourself needing to transfer there on your next excursion.

Voldenpark Studio and Frenzi Cucina

Travel Tip >> Consider living like a local and ditching the fancy hotel. Find an Air BnB residence and take advantage of tips from your host.

Voldenpark Gazebo

Voldenpark Gazebo

We made it to Amsterdam in the early evening and of course we were absolutely exhausted. I had a little bit of energy as I always do when I arrive at a new destination which was good because we still had some work to do to find our studio apartment. It was the first time we both had ever used Air BnB and I’m including it in here because we really had a fantastic experience. Our host, Jasper, was great at communication and gave us very detailed directions on how to get to the place. Although our minds weren’t sharp enough to be super detailed oriented so we actually took the scenic route through the city instead of the express route planned out for us. It was fine though, especially since there was still plenty of daylight left for us being so far north and all. We stumbled upon our first canal near the outskirts of town as we followed our digital map toward the saved location pin of our apartment. Passing modern design studios, a skate park and some fountains we made our way through Voldenpark, the city’s beautiful central park, and finally to our home for the next three days.

Jasper, our host, like I said was top notch and although he couldn’t be there when we arrived due to some last minute travel plans, he set us up with his neighbor who welcomed us warmly. We could tell he truly loved Amsterdam when he shared some pretty interesting details about the city. We learned that Voldenpark was actually privately owned many years ago by a wealthy family who simply wanted to share it with their community so they opened their gates to the public. When they decided to finally sell it to the city, they passed it over for the crazy cheap price of only a single euro. The sale also came along with a gentleman’s agreement that mandated that the park would be a safe place for dogs to play, which is why you see so many of them off the leash, enjoying their family time. I just thought this little story was awesome! Travel like a local – my favorite way to discover!

The apartment itself was adorable. It was the perfect size for just the two of us, included extra details like museum passes and sim cards, and even a pair of bicycles to travel like a local as well. Although I have to admit I’m slightly terrified of bikes and we didn’t end up using them since if we did, I’d likely get run over or cause a major traffic accident if I tried to blend into the cool crowd with my embarrassing skills. I think the funniest part of finding our new home away from home was watching my husband climb up the steps to the second floor where our apartment was. I mean I’m relatively familiar with the steep stairs that European buildings can have, but these were at a whole different level and felt the same as if we were climbing a winding ladder. It was a hilarious sight to see Robert lug his luggage and his huge-self up this tiny, practically vertical hallway.

Although we were absolutely exhausted, we were also absolutely starving by this time and asked our substitute host to help us out by pointing us in the direction of a good place to eat. We would soon learn that the Netherlands really doesn’t have the greatest food in the world, but even if it did, the restaurant he sent us to was pretty amazing. Right down the alley way, probably no more than fifty yards or so, we found Frenzi Cucina which featured kind of a fusion of Spanish tapas and Italian dining. Of course we started out with a bottle of wine fittingly from my beloved Spain, some prosciutto, sharp cheese and a charmingly sweet preserve, then moved on to a little beet salad. We also got to enjoy one of my personal favorite tapas, Tortilla De Espana, which is just a kind of potato and egg casserole to compare it as simply as possible to American terms. These little buggers are most likely why I came back from Barcelona a bit chunky while back in college, but they were well worth it!

I’m always all about trying new and sometimes odd dishes to some so for our main course we split two different pastas, one of which had reindeer meat as its main ingredient and the other was just simple beef. The reindeer pasta actually had the best sauce flavoring to it, complimented by a creamy mushroom blend. Interestingly enough I personally didn’t find the meat itself amazing and seemed a little tougher than I had imagined, but loved the beef in the other. Combining forces of the mushroom sauce with the tender beef I think would have made the perfect dish, but I’m just a novice, barely even a foodie, and honestly everything was really tasty there. I highly recommend it to anyone who visits!

Wild Amsterdam at the Artis Zoo

Travel Tip >> Take time to reflect and capture the memories you’re making along your journey and appreciate those you’re sharing the experience with.

After our long day of traveling, we took some extra time to sleep in to rest off the jet lag which was wonderful and worked like a charm. We got up feeling pretty refreshed late in the morning, picked up our transit cards and headed out the door. Our apartment was on the main street of Overtoom where a trolley stop easily brought us down through the city to Amsterdam Central. From there we set off to get lost in the canals which were just as beautiful in person as they are in all the pictures. We found the Anne Frank Huis and although the line was worse than rides at Disneyland and I didn’t dare to wait around, we still stopped for a photo opp. Ironically, on the way there we literally ran straight into one of my colleagues from work who was there for a Viking River Cruise, and although I knew she would be there at the same time you don’t actually expect to see each other in such a busy city. But it just shows just how small the world is sometimes, even when it took you nearly a day to get to the other side!

My Hubby at the Artis Zoo in Amsterdam

My Hubby at the Artis Zoo in Amsterdam

The weather was surprisingly pleasant, if not just a few degrees too hot for as much walking as we had done, so we stopped at a local café for a beer break. By that time we found our way to Artis Zoo, which came recommended by our substitute Air BnB host for being somewhat historic to the city but recently modernized and upgraded. It had been so long since either of us had been to a Zoo, even living so close to LA and San Diego, that it sounded like a really fun activity for the day and it was. The grounds were beautiful with tulip gardens and finely kept pathways and of course an array of exotic animals including giraffes, reindeer, birds, reptiles and cheetahs. We even picked up a new traveling gnome to join our family adventures as we go on to create new memories. So this is the official announcement of retirement for my previous piñata traveler El Segundo. Thanks bud for all the good times! Haha yeah I’m still a child at heart.

After the zoo we actually decided to try and find the famed red light district since it’s a must-do for most travelers to Amsterdam. On our way there we rested our feet again, this time taking in the atmosphere of Rembrandt Square, close to a bar I actually found researching hot spots locals tend to gravitate to called Savoy. It was closed, but ironically helped us find exactly where we wanted to be in that moment. We sat at a café called Escape, checking out the scene with a bottle of wine and some appetizers as residents enjoyed the same sun lying on the grass in the court yard with friends. While we watched and listened to some nearby musicians, I thought of just how lucky we were to be in Europe for our honeymoon and how many exciting more times we have together in the future. We were absolutely spoiling ourselves, and I wouldn’t have it any other way, after all this was a once in a lifetime trip, what else was there to do but enjoy it?

We did eventually make it to the red light district which was relatively close to Rembrandt Square. I don’t actually know how we missed it earlier in the day since it felt like we walked around every single canal on our way through the city. It was around 7pm so a little too early for the ladies of the night to be out, and the red lights were dull in the still sunny evening, but it was novel to see anyways. By then we realized what the difference was between a Coffee Shop and a Coffee House, and saw plenty of Head Shops and Seed Banks. We laughed at the clearly lit sign for the Erotic Museum and definitely smelt the reefer aroma bellowing from every other storefront, a true sensory signal that we were in the famed city of Amsterdam. What we did find interesting however is that the folks in Holland really don’t seem to drink much despite the sinful reputation of the area, or at least not much from what we could tell. It was a pretty awesome full day of exploring, and nearly getting run over by more than a few bikes we finished our ten mile walk and headed back to our apartment for some much needed rest. We still had another full day in the city the next day after all.

Rijksmuseum Madness

Travel Tip >> “Sh-ee-ple” – A crowd of people being herded around a popular attraction. Sometimes you just have to learn to embrace being part of the sheeple or you’ll let others bring down your fun.

modern-museum-art

Liberating Art from the 20th Century

For our last full day in Amsterdam we set off to dedicate our time to art by visiting some of the famous museums that the city was well known for. We walked through Voldenpark on our way there and stopped at one of the smaller i amsterdam signs that are so iconic to take a few shots. Although it wasn’t the main sign, which we saw shortly after at the Rijksmuseum, it’s still impossible to get a picture without tourists. Oh well, we’re them ourselves so it’s all part of the experience and honestly it prepared us for the sheeple life to come. The Rijksmuseum was pretty impressive housing of course classic Rembrandts, Van Gogh’s “Self Portrait,” super intricate wooden boat replicas, and even an interesting display of art from the 20th century that had some liberating pieces. Like the picture to the right – I mean really…there aren’t many words that you can use to appropriately express its design… Go for it though I’d love to hear your commentary! All commentary aside though, I must say that it was a special feeling being able to gaze on such amazing canvases, murals and sculptures. The pure talent and skill that goes into every piece is practically unfathomable for modern day spectators.

By then we had worked up a moderate appetite so we ventured off into the side streets to find a place to eat and found a quaint little English pub of sorts. I always like to find places just off the beaten path and from the looks of it, the restaurant seemed to have promise but my husband can attest that I was terribly terribly mistaken ha! Mine wasn’t too bad since it was a wrap that was pretty much completely filled with brie cheese which is very difficult to screw up, but his – was by far the worst “hamburger” in the entire world. I wish I could remember the name of the place for the mere fact of warning readers to stay away, far far away, but I think we blocked it out of our memory it was so bad! After washing down whatever it was we consumed with some brew, we continued on to check out some more places including beginning our search for some art of our own to take home.

We did end up skipping the modern art museum and had a funny moment when we got rejected from the Van Gogh museum because we didn’t look or act nearly as close to the names on our free museum cards that our host left for us, but the crowds were crazy anyways. We contemplated if we would even enjoy some of the exhibits with so many people buzzing around. We did end up finding a pretty cool piece of art that we both liked from a store called Lumas which held some pretty unique modern pieces. In the basic sense it was a picture of a wave, but instead of traditional brush strokes, each color was constructed by different pieces of a world map. It was called Rachel’s Wave by Matthew Cusick and we did in fact end up buying it the next day before setting off to my brother’s house in Den Haag and couldn’t be happier about the decision.

Foodhallen and The Beer Tree

Travel Tip >> Explore the outskirts of your destination, where the real people of the city live, befriending the locals can give you some of the most amazing experiences.

Robert and I had been on the move practically nonstop since we arrived in Amsterdam and we decided that it was time to take a pit stop to chill back at our apartment with some cheese and wine. As we flipped through a small city book that we picked up from Lumas we tried to figure out what our next course of action for the evening was and decided to check out a local spot called foodhallen. We were glad to see it wasn’t all that far from our place and I have to say that it was a pretty cool spot. I’d venture to say that most Americans would love it and it’s a little more of a hidden gem than other spots, making it more unique. It’s actually an indoor market that can be difficult to find if you’re not keeping your eyes open since it is tucked away in an old warehouse type of building. The vendors can be compared to our craze in food trucks in the States, serving up boutique foods from around the world. From pizza, slow roasted meats, specialty baked goods, to Asian fusion, there’s something for everyone, complete with a gin bar and industrial sized espresso machines. Although honestly Robert and I don’t understand how the gin bar can even stay in business the way the Amsterdamians drink. They seem to love soda and coffee more than they like liquor from what we could tell.

There was actually so many options that we were at a standstill on deciding what to eat for dinner and ultimately just had some drinks before heading back to Voldenpark. But as fate would have it the evening turned into a pretty epic night. The best way to travel in my opinion is always to experience a place from the perspective of the locals and we definitely did so in the evening. We ended up finding a place called the Beer Tree, which we actually saw a postcard of hanging on our apartment fridge since we got to the city. When we walked in, it didn’t look too much like a bar, more like a shop filled with walls of individual brew bottles, prompting Robert to simply ask a guy sitting at a table, “Hey! Is this a bar? Can we drink here?” And he responds by explaining that technically no, but his staff is gone, and as the owner of the bar he can do what he wants and invited us to have a few drinks with him. And that was the beginning of a beautiful alcoholic friendship that evening!

The-Beer-Tree

The Beer Tree – Amsterdam

We sampled a ton of beers, all uniquely owning some amazing names like Brouwerij ’t IJ IPA, Brewdog Punk IPA, an emelisse blond, panty, and my personal favorite Raging Bitch Belgian IPA. The owner even pulled out a growler full of his personally brewed beer which was pretty amazing. From here you’ll have to forgive me, although I normally do my best to describe some of the awesome beers I’ve tasted, we drank our memories into foggy remnants of a truly great time. Our kind host introduced us to three of his friends who ended up stopping by to party a bit with us while he told us all about his plans to expand The Beer Tree, his past eight or so years in Amsterdam, and snippets about his homeland of Australia.

I can’t help but proudly recommend for future visitors to Amsterdam to check out our new friend’s business at The Beer Tree. With quality brews and quality people, you really can’t go wrong.

And Off We Go…

After the Amsterdam adventures and shenanigans were said and done, I can say we definitely indulged in experiencing the true taste of Amsterdam in all its glory. Thank you to those readers who stuck with me to the end of this travel log! Next stop…Den Haag for some family time!

5 Digital Marketing Trends

This article was published on Orange County American Marketing Association (OCAMA) Official Blog

digital-marketing-trends

As professionals and business owners we use benchmarks to monitor success and create projections for future goals and expectations. Now is the perfect time to dive into evaluating and improving our operations and strategies, especially in the wild world of online marketing.

Let’s review the top predictions that came to fruition as trends in 2014:

  • The explosion content marketing
  • Diversification of social media channels for promotion
  • Image-centric bite-sized messaging (Pinterest usage soars)
  • Re-targeting regained effectiveness
  • High demand for cross-platform responsive website design
  • Local search gains leverage in Google search

These are a few of many factors that weighed on Chief Marketing Officers and Chief Content Officers this past year and some of them gain even more momentum as we pass through the halfway marker of the second decade of the 21st century. After evaluating and listening to the top minds in the industry, here are some of our favorites to look out for in 2015:

Content, Content, (Convoluted?) Content

As a writer, content enthusiast and marketing professional this topic is thrilling yet a little annoying at the same time. The content marketing boom is in full swing, nearly every digital article blares the importance of quality content that does not treat the brand as a celebrity and actually aims to solve the problems that consumers face. This is by all means a wonderful win for brand journalists, SEO gurus and digital marketing strategies alike and I fully support the enthusiasm. According to inbound now content marketing will be the most important initiative companies will take on in the New Year (if it isn’t already), but let’s also remember there is always another side to pop culture – the crowd.

As content becomes more prolific, there will certainly be more noise to compete with and the true talent in this arena comes from discovering how to break away from the standards by creating a golden ticket of sharable content. What’s the secret? Expert Andrew Davis speaks of finding your MOI or “Moment of Inspiration” that changes the game or story for your audience which when found can truly unlock the potential. But the truth is that there is no secret other than finding what works for authenticating your brand’s voice. Research best practices in content marketing, but don’t use them as stencils for your own strategy or your content will become convoluted and your brand identity will be lost in the crowd. Be human; be innovative; and connect with your true audience without having an ulterior motive – in other words: make their concerns your concerns and you will ultimately succeed.

Wearable Technology, “Great Scott!”

I’m a child of the eighties, so one of my favorite realizations of the New Year was that twenty-six years ago, Marty McFly and Doc Brown climbed out of a flying DeLorean and arrived in present day. They predicted a number of technological advances but which were true and which ones impact the digital marketing world? Well we may not have auto lace-up shoes or garden center fruit dispensers, but we do have video calls and futuristic phone glasses in the form of Google Glass. So in a sense, McFly and Doc are on the right track! According to Mark Schaefer of Schaefer Marketing Solutions, “there is a vast change on our horizon that will be led by augmented reality and wearable technology. In an article on Top RankBlog.com he goes on to say, “by the end of 2015, wearable technology should be gathering enough steam that we will begin to see some early marketing applications. What does marketing look like when the Internet sounds us like the air that we breathe? Fascinating to think about.”

Other experts agree wholeheartedly, as the concept is listed as second runner up to content marketing on inbound now’s top ten 2015 trends. Although there are some definite early adapters out there, including Fitbit, GoPro and Google Glass, don’t think that it’s a far off place for your company to waste thoughts on. The great thing about predictions, is that if the correct ones are taken seriously at the right time, they can launch the next best company into stardom. So give the far-fetched ideas some thought and see if they can work their power on you!

Learn to Walk Again: Back to Basics

To me this third trend is a party mix of the many expert opinions on what’s to come. Pam Didner, Global Integrated Marketing Strategist at Intel Coporation, made the bold statement that “The major change for 2015 is NOT about digital marketing.” Huh? – Just listen – “The major change will come from Marketers by Going Back to Basics: reevaluate the target audience, determine what works and what doesn’t. Re-prioritize and be smart about resource allocation and investment.”

That all sounds simple enough but don’t ignore it. Her reasoning comes from the ever-expanding highly fragmented marketing channels that exist today and the increased challenge of reaching a secured target audience. As fast as technology, social media, algorithms and preferences change it is important to take a step back and make sure your audience, or as marketing giant Hubspot calls them “personas” are secure. Make sure you have ways to not only track sources, but also behaviors once a stranger becomes a prospect and their activity from there. Also don’t overlook your funnels. Are your marketing and sales funnels still separate? Are they working for you? Are there ways to improve conversion rates? All of these play into the next main trend of 2015 – Smart Content.

Be Smart! Use Smart Content to Make Your Prospects Smarter

Get my keyword here? Yup! You got it – Smart! We mentioned evaluating personas and making sure they were accurate and detailed. That means building a full profile including their interests, behavior, preferred channels of communication, demographics, career level, education level, hobbies, favorite dog and lizard…okay you get the picture. Be specific! Smart content begins with this profile. Many experts even recommend giving them profile pics to help marketers visualize the personas. From there smart content can begin. The strategy is all about personalization and providing the right message, to the right person, on the right channel and the right time. This seems simple enough, but many companies are actually missing this concept or understand it yet don’t have the tools to make it happen.

Let’s take an example: Smart content to some is like magic. When you visit a vender you want to know a little about them and what they do. Great! Then you look around to other competitors and they have some good stuff but you really like that first company that you stumbled upon. With smart content, when you land back on the original website, you won’t just get the same profile and features, you’ll get content that addresses you personally: “Hi Rob, Welcome Back. While you were away we gathered some more information for you” along with some middle of the funnel resources to get you to move forward.

Pretty cool stuff don’t you think? Smart content was made popular in large part by the lords of the Frankensystem at Hubspot. The platform makes it extremely easy for you to implement this technology so take some time to research and learn more about how smart content can play into your digital strategy. But remember that although Hubspot is the primary and original champions of the strategy, they are by no means the only source of implementation. Check with your in-house or agency programmers and support teams as some of the most passionate coders can definitely help create an in-house system that works without freemium payment model.

What about SEO? Oh Search…We Could Never Forget You!

As a result of the content marketing explosion, some may think that SEO has fallen by the wayside – Impossible! Digital marketing relies on an inbound strategy, which is built upon search engine optimization as well as content. Just because we make messaging that resonates with humans doesn’t mean we ignore the machines! Let’s check out lessons from a great infograph from Business 2 Community:

  1. Social signals will become even more important for SEO – Search engines use social shares as a signal that a website or a piece of content is “what people want” and more likely to push it up the search ladder so even more people get to see what it’s all about!
  2. The rise of security as a ranking signal – Google confirmed that they are already considering https as an important ranking factor. The only way to go about this is to take Google’s word for it and integrate https for your websites not just for SEO but for your website security, especially if your company collects payments online.
  3. Increased focus on conversational keyword phrases – SEO is now taking content’s side on rewarding us to be human. What this means is that search algorithms are moving away from merely focusing on one/two keyword phrases and are reading towards better interpretation of long-tail or more “conversational” keyword phrases.
  4. Brand mentions takes center stage in link building – Search engines focus more on the content of the pages from where the backlinks were generated, taking into consideration the relevance and social popularity of the source content. Brand mentions that do not necessarily require a hyperlink but include one back to your site are also considered!
  5. Visual Based SEO – Rich text that include visual elements are now given priority in SERPs over web pages that contain only free text. Also don’t forget YouTube is the second largest search engine in the world!

But wait there’s more?!

Of course there is! There is always more in this age of instant information. Take advice from lord Google and search for more information on content marketing, SEO and digital marketing trends for 2015 and share your thoughts on what’s to come.

Staying Career-Focused During the Holidays

This article was published on Orange County American Marketing Association (OCAMA) Official Blog

career-focused

With the holiday season in full force, many of our to-do lists are getting almost as long as Santa’s. But how do we manage to stay focused on our career opportunities with everything going on? Here are five simple things to help keep you on the track to success:

1 – Refresh Your Resume

Whether you are comfortable with your company and career or prepping to join the busy job search in the New Year, it is important to keep your resume up to date. This relatively simple task can be a great way to keep your head in the game and continue to make goals and dreams for the future. Double check your job responsibilities, as many of our positions and duties change annually as our organization evolves. Enhance the listing where available and triple check grammar throughout the document.

One of the mistakes many people overlook when resumes have bulleted lists is switching from past tense to present tense. For those employers looking for your attention to detail and accuracy, this pitfall can make or break which pile your resume stacks onto. I generally use past tense since a resume is there to show your historical experience. If you are currently working at a job, then leave the present tense to the interview conversation. Don’t forget to keep your digital resume up to date as well, including your LinkedIn profile.

2 – Start a Success Journal

This one may be unfamiliar to you but its power can be magnificent. In addition to appearing in a different form within my organizational leadership graduate studies, my mother actually recommended this soon after I achieved my bachelor’s degree. The holiday season often inspires us to reflect on our successes and lessons learned over the past year and look ahead to new opportunities available in the future. Take advantage of this time and begin an annual success journal.

Write about the major projects you accomplished at work, in the community or even at home. Each section can be as short as a paragraph or as long as you wish. Don’t worry about the technicalities of writing; just concentrate on recording the positive changes in your life and career. This living document serves as a personal reminder of all of the endeavors that you have undertaken and overcome. This can be very helpful for not only boosting your self-esteem but also serves as a quick cheat sheet for talking points at an important networking event or interview. For those projects that you extracted significant lessons from, the journal can also help reinforce those teachings, ensuring you keep them in mind the next time they arise in similar situations.

3 – Secure Your Central Source of Information

As marketers, we all understand the importance of keeping up on the latest industry trends but often struggle with finding the time to consume all of the information necessary to apply in the workplace. Well there is good news! Not surprisingly, technology has made it easier for us to organize and keep a pulse on what is happening in our industries and interests. If you don’t already have a go-to RSS (Really Simple Syndication) account to help you find your most important topics, consider establishing one that you can depend upon.

Explore all your options. Feedly is one of the most popular web-based RSS readers that helps collate information based on your interests but there are also other alternatives that you can try out. Here are some to explore:

  • InoReader – This easy to use, clean, and uncluttered feed puts your content front and center. It offers different views and themes to tailor your reading experience to your preferences and has many keyboard shortcuts to help you navigate through the platform. Like Feedly, InoReader has premium accounts but unlike Feedly, it doesn’t require you to pay for something as basic as search.
  • AOL Reader – Yes AOL still exists and although it might seem surprising, the former giant does have its own RSS reader application that actually works pretty well. It is currently completely free to use and has an iOS and Android app on the way. It trumps Feedly in terms of the services that it can integrate with including the popular Evernote application.
  • StumbleUpon – Users of this slightly different platform have said that StumbleUpon puts “the entire Internet, all in one place,” and helps people “map to an adventure you wouldn’t otherwise have found out about.” It helps you discover new and interesting stuff on the Web based on your personal interests. You can even install a browser toolbar that helps you identify quality topics and introduce them to the StumbleUpon community.

4 – Resist Taking on New Projects

This recommendation comes from the job search engine Monster. Contributor Roberta Matuson states that, “By the time the end of the year rolls around, most people are giving all they have just to finish what’s already on their plate. Adding a new project to an already full plate can easily send you over the edge. Hold off on starting new initiatives until after the first of the year. You will return from your hiatus refreshed and ready to go.”

Alternatively, although not the reality for every industry or job position, typically as we near the end of the year and the holiday spirit sets in, we tend to see a lull in productivity and demand for our time. If you are in this boat, resist the urge to speed up. In most cases it’s the nature of the business to give us periodic down time. If you are type A and need to be moving all the time you can still adjust accordingly by going back to basics and spending your energy on finding ways to become more efficient at routine tasks so that when the busy season starts up again, you can breeze through them and focus on tasks at hand.

5 – Keep up Your Fitness Regiment

Although this may seem a bit out of place, it’s one of the most important factors that can help you stay on track while others submit to seasonal indulgences. Whether you are a runner, dancer, swimmer, yogi or hiker, maintaining your regular exercise regimen will reduce your stress, lift your mood, improve your self-esteem and help you get a restful night’s sleep. Matuson also refers to the importance of this aspect of your life by saying, “Seasonal stress comes with the territory. Customers expect deadlines to be met, even when they are out of the office preparing for the holidays. Maintaining your regular workout routine can help keep your energy level up and your weight gain down.”

Different activities have different benefits to our mental health. Find your favorite and stick to it, especially during the holidays where night time comes sooner (at least in the northern hemisphere and Southern California), and foods get more “comforting.” The positive effects of exercising can help you get through the hectic responsibilities of hosting guests at the best holiday parties of the season while helping you center yourself when it comes to the workplace.

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How to Use the Best Free Online Tools to Succeed in College

This article was published on the UMass Global blog.

Free Online Tools for College

“The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive.” This statement is just as true for business mogul Steve Ballmer as it is for students all over the world. Whether your classes are fully online or on campus get information you need to leverage some of the best free online tools to help you succeed in college. Continue reading

North Carolina In My Mind

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Raleigh-Durham North Carolina

For as long as I can remember I dreamed about visiting the great state of North Carolina. Why? I have no idea. I suppose I could blame one of my favorite artists, James Taylor, for his romantic song “Carolina in my Mind,” but the origin of my fascination has never been confirmed. I didn’t know what to expect other than imagining the typical picture of a southern home with a wraparound porch and substantial lush greenery like I had seen in Georgia. I can say after my whirlwind weekend getaway and glimpse into the lives of the locals that it was as pleasant as I could hope for.

Any seasoned jet setting business traveler understands the expanded schedules involved with trekking from coast to coast and the drag that accompanies it. The purpose of my visit was to attend one of my favorite cousin’s wedding, which brought me to the Raleigh-Durham area for only two full days. What’s interesting is that I wrote an article outlining the best cities in America for work-life balance and Durham was on the list. This minimal research gave me a peek at its underlying culture and heritage before diving in.

Jetlag Is Always Better With Food

Vin Rouge Restuarnt NC

Vin Rouge Restaurant

Our first night there we ventured to a small downtown area near the famous Duke University to grab some dinner. It was still summertime so there were only a few college kids lingering near the local bars but not many. The weather was only slightly humid, providing a pretty nice atmosphere to the evening. Although I suppose we should have initiated ourselves in southern cuisine, we ended up at Vin Rouge Restaurant, a casual but elegant French restaurant on Hillsborough Road.

Although I am the farthest away you can get from claiming to be a chef, my guilty pleasure is listening Anthony Bourdain’s satiric commentary as he pairs travel with culinary adventures. My long-time, near fanatical regard for the man’s work, combined with my latest television interest, The Mind of a Chef, implores me to share commentary on my amateur foodie experience.

While sipping my cold glass of Guinness we ordered a nice array of dishes and filled up on some carbs and an extremely delightful olive dipping mixture. My dad started out with escargot which I did indulge in to find that it was one of the more earthy tastes than those I’ve had before but still flavorful. I caved to one of my favorite starters a bubbling over cheesy goodness of the ultimate French onion soup. I should have known not to order more but the restaurant’s Gratin de Macaroni, or in layman’s terms a pound of bacon, noodles and gruyere cheese, who could resist that? Especially after hearing the lovely waitress announce that it was featured on the Food Channel’s “To Die For” list. It lived up to its reputation – rich and delicious, what I imagine the heart attack side of southern cooking to be.

The Beauty Of Blue Devils

Duke Gardens

Sarah P. Duke Gardens in bloom

Shifting towards the healthier side of southern food, the next day we ventured into the beautiful Sarah P. Duke Gardens on the prestigious local campus. I assumed it would be nice given the school’s reputation but I had no idea just how beautiful it would be. Walking through the maze of vibrant flowers and plants I found myself wondering what was around the next bend.

We began in the vegetable garden where my cousin volunteers at every so often and found pumpkins prepping for the fall harvest. Bumble bees nearly the size of horses pollinated large sunflowers around a pond speckled with the most perfect Lilly pads. And just when you think it can’t get better, we walk around the corner to find massive terraces filled with plants that look like the brightest of paint strokes that form into a giant Monet mural. It was like the grand finale of the best 4th of July fireworks show you’ve ever experienced.

As we left the gardens we passed by a large fountain where I imagined clusters young students reviewing their materials before class in this peaceful nook. Before departing, we took a short walk around the campus, which lived up to the Ivy League scenery with tall stone buildings and some with the symbol of the school system draped along the corners. Our destination was the Duke University Chapel, its elegance and importance prominent with its tall steeples and house-size wooden double doors. Although our perspective from the ground hardly revealed it, the entire church was shaped in the reflection of a giant cross, a unique and thoughtful architectural detail.

The interior of Duke Chapel was indeed impressive. Walking down the aisle I humbly found myself in awe while being transported back to my time in Europe many years ago. The symmetrical layers of arches that lined the inner walls, ornamented midway by dim lanterns, reached high overhead and delicately touched at the top. Straight down the middle, behind the altar and wooden regal seats there was a vibrant stained glass mosaic. Even on the humid gloomy day, it still lit up the sanctuary and easily drew our eyes into focus. Sitting in a pew, taking in the sight, I sent up a silent prayer of thanks and well wishes for both my cousin’s and soon after my own upcoming nuptials to our chosen life partners. I couldn’t pass up the opportunity to be a part of this honored church community, even as a visiting party.

There was a prayer room, statues along the wall and a crypt holding the remains of some of the most important people in Duke University’s history. The scene was easily comparable to a church in Rome with holy saints preserved to be honored in their white, carved cases for all to appreciate.

NC Nature Revealed

As my extended family parted ways in preparation for my cousin’s big day the following morning, my parents and I went on to explore a new area of the region, taking full advantage of our few vacation days. Some of those who are familiar with my interests know that I love visiting national parks and monuments any time I get the chance. Although the ones in North Carolina were a little too far for a quick trip, we did run into nearby Eno River State Park which was a pleasant surprise.

Eno River Trail

Our view on the Eno River Trail

We surveyed our options and found a short trail that faded into deep forestry. It was what my cousins would call a “mom trail,” no match for the mountain goat type but still nice. The surroundings looked like a picture out of Ansel Adam’s private collection, tall moss-covered tree trucks as far as you could see and a lush canopy of leaves above with small openings where light sprinkled through. We could hear children playing a little farther down and as soon as the river came into focus we saw them splashing and playing with their parents lounging nearby. It was like a frame from a true country song’s music video recalling childhood memories at the river. I couldn’t help but smile.

Mushroom Hunting

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Eno River Mushrooms

Continuing along the short loop we found that most of our interests navigated our eyes toward the ground. We officially entered an impromptu mushroom hunt! They came in all different shapes, colors and sizes and grew on everything from trees, fallen branches and moss. My favorites were of course probably the most poisonous which you could tell by the cliche tint they wore. They were the tiniest of shrooms and were nearly glowing neon orange, projecting stark brightness among the mossy earthy tones. I took some extra pictures and sent them to my sister in law who simply loves (safe) mushroom hunting up in Washington State and she instantly noticed which ones held the venom.

After we came full circle and the family had gone we finished our walk by climbing up to a wooden suspension bridge that ironically reminded me of Olympia national park. Standing above the water we could hear the click clacking of rocks rolling around as the current pushed along. It was a nice finish to the trail.

Cityscape

It was pretty late in the day but we still weren’t finished, after all it was our only true tourist day. To hit as many cultural dimensions as we could, we drove to downtown for some grub. We had lunch at a local fish restaurant which even with my effort to describe the culinary aspect of the trip was decent but not memorable. The most notable commentary would be that the atmosphere was quaint with picnic-like benches covered in checkered table cloths and the food filled us up enough to keep walking a bit longer.

Just across the street was Brightleaf Square, a cute courtyard made up of brick buildings and cafes. Although it was a work day I was surprised just how quiet the area was, with many of the shops even closed during the time. There was a small stage set up, presumably for a local artist to entertain passerbys later that evening, which made me imagine just how charming the scene would be if we were there for the stars to come out.

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Lucky Strike Water Tower

The Tobacco District

It was late in the day but we continued forth to find the Historic Tobacco District, which represents the heritage of North Carolina. It felt strange having cigarette logos and water towers serving as symbols of a culture’s identity, especially in modern day when the act of smoking is so greatly frowned upon. The city recently renovated the area to include an extended water feature that flowed through the district which was pretty neat. One of the local restaurants called Mellow Mushroom, fitting for our experience back at the Eno River, had one of my favorite water fountains though I must say. It was made up of beer taps and turned on and off as you pulled and pushed the tall handles. I just thought it was awesome, plus it made me want a cold brew which is always a good thing!

It was overall a pretty pleasant stroll through downtown Durham. I tend to take note of the little things along the way like hints of an alternative world as we walked under an overpass that had a discarded item hidden in a paper bag beside every other foundation pillar. The train and bus station was filled of commuters and one notable little hotdog stand that bellowed music from its umbrella for those passing, attracting spirited hollers nearby. It was lively and I felt that I was able to get a glimpse even for just a few minutes in passing of some of the true residents of the town.

Country Road

The next day we woke up ready for the biggest day in my little cousin’s life – when he would marry the love of his life. I hd met his future wife briefly the night we arrived at our hotel and she seemed just as sweet as you would expect from a southern girl. Driving to the destination I heard my James Taylor sing “Country Road” and took mental snapshots of the farms and fields that I was seeing, feeling like I was with him as he wrote the original song. The trees were lush and the air was thick. Even mid-day I could hear the buzzing serenades of the crickets and critters trying to make their statements of claim to the land.

Southern Charm

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The Ceremony Site

The wedding was small and beautifully quaint in a setting that you could only imagine represented the image of North Carolina that you see in postcards and in dreams. The ceremony took place on the grounds of an old country home with a wraparound porch and huge grassy area that Californians could only see in pictures of far off lands. There was even a little playground set in the middle of the lawn for kids to enjoy after they release their burst of energy that was bound to come out after sitting through a “mushy” event such as this.

The scene was picturesque as “Carolina in my Mind” could be, and even perfectly complete with two brown horses that trotted at their own free will in the background. Our other cousin would have reveled at the sight as a veterinarian of large animals and a barrel racer herself. The weather was unpredictable just as the late summer season there tends to be. We expected rain, which we did get lightly, but it held off just long enough to keep the bride and groom dry for their holy vows. The reception was a backyard BBQ complete with pulled pork and potato salad. It was so simple and charming that I couldn’t think of any improvements that could be made to the southern experience.

I finally achieved my dream to visit the great state of North Carolina and although brief, gave me many wonderful memories to pin to my map. From the small town feeling, to the historic industrial success, any traveler can appreciate the diverse and humble surroundings that are embedded in the region.

When Computer Efficiencies Send You Running for Cover

This article was published on the Brandman University blog.

Historic Computer Fails

Technology is meant to enhance our lives by making it easier to work and play. But what happens when the best of intent goes into creating computer efficiencies and everything goes terribly wrong? From security services to automation algorithms, check out these top fails in computing history that impacted companies, people and governments from around the world. Continue reading